In this tech-savvy world, a click gains a lot of significance. Almost all the entrepreneurs, big or small, know that to make the business successful, the growth of online reputation is required, which can be obtained through a good amount of traffic to the website. Nowadays, popularity grows online and nonetheless to say,Pay Per Click – PPC is the best tool to approach visitors to a website in a short span of time.
Advertising Through a Pay Per Click – PPC Campaign: Significance, Benefits & Effectiveness
Now, every PPC expert knows, how does it feel to gain more clicks to the website without the growth of conversion rate. Return On Investment or ROI & Return On Advertising Spending or RAOS are the two key factors that can measure the conversion growth of a PPC campaign.
With the progression of digital marketing, pay-per-click has got a global approach for its generation of clicks. Google AdWords & Microsoft Bing are the platforms that help the marketers to run a PPC campaign where the advertisers have to pay a particular amount for each click on their ads. This process is more appropriate for buying visits to your sites and is different from the organic visit earning process.
Why are PPC campaigns effective?
This paid online advertising system ensures your ad will be displayed on the SERP and will come forward once a particular keyword or phrase is being typed. This makes the search fast and precise. Once the ads are clicked, it redirects the visitors to the website or to the landing page, the advertisers wish their viewers to show. The advertisers have to pay on the basis of the clicks on the ads.
These clicks can be of two types. Some of the clicks can be considered as false clicks as they don’t generate any sale or increase revenue of the organization. On the other hand, the clicks that generate sales actually proclaim the ROI from the campaign.
In spite of these issues, an optimized PPC campaign can be proved quite cost-friendly as it approaches the visitor’s individuality. Let’s see why-
The comprehensive pay per click management services help you to save time as the advertisers have to pay once the ad is clicked. The advertisers can easily track the conversion rate and can also check out whether the clicks are genuine.
The fastest approach is the major advantage of a PPC campaign. As an advertiser, you can get search results faster and your traffic ad campaigns are also launched fast.
PPC ads focus on the targeted traffic and generation of the high rated leads to your website which makes a campaign faster and competitive in the fast growing market.
Control on the budget as per the need of the advertisers is easier in the PPC campaigns. Setting a budget goal depends on the requirements of the advertisers.
Flexibility is the major benefit one can acquire from the PPC ads because the budget can be modified at any time on the basis of the advertisers’ requirements.
Moreover, importing the report from the Google Analytics helps the advertisers to track the entire situation and parameters which give them a platform to judge their performance level.
So, is Pay Per Click – PPC useful for the smaller businesses too?
This is one of the major queries that can come to the mind of a small scale business entrepreneur. The reason behind this that most of the beginning businessmen think that PPC campaign may cost them a lot of bucks. But in reality, a small-scale trade requires much more attention than a big scale organization.
Experienced tradesmen know that the first impressions can be acquired in the beginning. Achieving better rank than others is not an easy thing in this highly competitive market. So, no doubt, a good and thorough survey is needed before a small scale entrepreneur jumps into a PPC marketing.
Before jumping into the action, a small scale tradesman should remember that if an optimized PPC campaign is handled carefully, it can generate good revenue and if not, it can ruin the entire scenario. Starting slowly and spending money gradually on the campaign can help the small scale businessman to track the progress depending on which they can spend more money in the future.
No matter how small you are and how new your company is, hiring experienced PPC campaign can provide you benefits always. Lowering the CPC rate is one of them, which can be done with the help of many techniques. Not only that, a previous experience of PPC campaign organizing platforms like AdWords, Bing or Facebook ads is certainly an added advantage.
Things to keep in mind before running a PPC campaign
CPC – Cost per click determines the cost that the advertisers have to pay for the per click in the campaigns.
CTR- This is the ratio of the viewers who have clicked on the ads and the users who have viewed the page only. In a nutshell, it refers to the ratio between the false clicks and the genuine clicks.
Google AdWords- This is a PPC advertising platform that helps people to create ads that appear on the search engine and helps the advertisers to get the major rank on the SERP.
What to do before running a PPC campaign?
The majority of the pay per click ad benefit comes into action when the click and sales conversion rate goes parallel. But in reality, the conversion rates become lesser than the click rate most of the time. That may affect the CTR or click through rate.
Searching the potential and targeted audience is the first and foremost thing one should do before beginning a campaign. An entrepreneur should know to whom he or she will sell his or her product or service and should generate the ad campaign on that basis.
Some tools that facilitate a Pay Per Click – PPC campaign
A PPC campaign has to run smoothly and for that, you need to utilize some of the equipment that simplifies the PPC ad system. Some of them are given below-
- Google Analytics
- AdWords Editor
- Bing Ads Editor
- Facebook Power Editor
7 Common And Costly Pay Per Click – PPC Marketing Mistakes To Avoid
Pay-Per-Click is one of the quickest ways to make money online. It is an efficient, easy and productive way to advertise and market. It is an excellent way to get targeted traffic to your website. Many people think that PPC is an easy task, and they fail to understand that if the strategy for PPC fails they will lose a lot of money. If you do not understand the concept correctly and make mistakes, there will be no use of spending money on marketing.
You will suffer badly, and there will be no place for your website on the internet. Therefore, it is, important to avoid such mistakes. Here, I have listed the top seven mistakes which many marketers make. You can be successful if you avoid these mistakes. You will get massive amounts of targeted traffic to your website once you avoid these mistakes.
PPC Marketing Mistake 1: Wrong Keyword Usage
One of the most vital aspects of online marketing, whether it is SEO or PPC, is “keywords.” Many people do not know how to use the proper or related keywords. It is a big mistake to use generic keywords instead of specific keywords for your PPC campaign. These keywords can end up showing ads for the websites which are related to your business but are not your business. You will lose a lot of money that way. Avoid the wrong use of keywords for your campaign if you wish to make money.
PPC Marketing Mistake 2: Targeting Wrong Audience
The pay per click marketing is an excellent choice because it allows you to place the ads in the most specific areas. It helps you advertise for the right audience. Targeting the wrong audience or the general audience is a big mistake in a PPC campaign.
Mistake 3: Creation Of Irrelevant Ad
Most of the marketers do not understand the importance of the ad-copy. They create an ad-copy which is not related to their niche or targeted audience. As a result, it attracts unwanted visitors and audience. As a result, you will spend hundreds of dollars to get unwanted visitors on the website. Make sure that you
• Create a good Ad-copy
• An interesting Ad-copy
• A relevant Ad-copy
• An optimized Ad-copy
It will attract only the audience that is interested in your services or products.
Mistake 4: Not Performing Any Test
Many marketers make a mistake of not checking and tracking their PPC-ad campaign. It is how they lose focus and money both. Make sure that you keep track of the keywords, sales, conversions, etc. You can use Google analytics to perform this task efficiently. Once you keep track of the activities and results of the campaign so far, it will help you control the advertising campaign.
Mistake 5: Not Maintaining A Quality Score
Once you create an account on Google AdWords for PPC campaign, make sure that you maintain an excellent quality score. A high-quality score improves the performance of the keywords utilized in your PPC campaign. Many people do not care about the quality score of their account; as a result, they lose hundreds of dollars.
Mistake 6: Sending Visitors On The Homepage
You must know that the home page is always generic. You can use it as a landing page but using it as a landing page for the PPC is not okay at all. The homepage is not customized for specific keywords such as the PPC ads. Therefore, it is not a good idea to direct visitors from the PPC ads to the homepage.
Instead, send them to a relevant page. This way it will be easy to persuade them for a call to action. It may be a good idea to link the keyword which you use in an article or a blog back to the home page, but never a good idea to link to the home page when you are sending back visitors from ads.
Mistake 7: Not Optimizing The Landing Page
Optimization is the key to success for any Internet marketing campaign, and it is the heart of the pay per Click campaign. A small change in the landing page can either boost or reduce the sales. One of the most important aspects of a web page for a successful marketing campaign is optimization. If the landing page is not properly optimized, it will not boost sales. Many marketers do not optimize the landing pages for the proper keywords which are a big mistake.
The Pay Per Click campaign is not easy to manage. You need expertise and appropriate knowledge. Without the awareness of the market and the PPC itself, you will never succeed. Make sure that you understand the concept and know which mistakes to avoid. Only then your campaign will be successful. Once you read the mistakes mentioned above, it will be clear that making these mistakes will never give you success.
Source by Anum Sharf
Reasons to Use Pay Per Click Management Service Providers
There are so many companies that decide to manage their own pay per click advertising campaigns. There is nothing wrong with this if you know what you are doing and you have the time to constantly monitor your adverts, design new adverts and focus on results. When running a business, chances are that you don’t have the time to keep up to date with your campaign, which can result in you not achieving the success you were looking to achieve.
One of the main reasons you may want to consider the services of a pay per click management service is that keyword research is not as easy as you may have anticipated. In order for your PPC campaign to be successful you need to know the right keywords and phrases that your clients are using to search for products and services you provide. As a result, you need to effective keyword analysis conducted to ensure you aren’t wasting your time and that your PPC advert will achieve the success you need it to achieve in order to grow your business in the long run.
Next you will find that writing an effective advert copy may not be the easiest thing. You may have thought it easy, but unless you are a professional, you won’t know what your audience is looking for. Your advert copy needs to be catchy, it needs to attract attention and it needs to get your audience clicking on the link that directs them to your website. The advert copy must be professionally written while incorporating SEO so that you know it will achieve the best results moving forward.
Monitoring is essential to any effective PPC campaign, but chances are when running a business you don’t have the time to monitor your campaign throughout the day, identify which adverts are achieving results and which ones aren’t. You also won’t have the time to identify which adverts to set a higher budget on and which ones to lower the budget or even which adverts to discard.
You need to constantly monitor your adverts in order to ensure that they are working for you. If you don’t have hours of free time on your hands, then hiring a pay per click management service may be the solution you need to ensure your adverts continue to achieve success now and in the future.
Terminology is not for everyone and unless you work in the online marketing industry the terminology used for pay per click advertising is something you are not accustomed to. Remember the management service does this daily, they know what the terminology means which enables them to work to your benefit, ensuring that your adverts are in the correct format, they include SEO and that your landing pages are effective to attract your clients at all times.
The pay per click management service will manage your entire PPC campaign. They will put together your advert copy, they will create your landing page and they will monitor your adverts regularly. They will also ensure that you have an effective campaign in place based on your budget. The campaign may include one advert or numerous adverts with your daily budget split accordingly. Chances are you are not going to have the time to manage this daily when running a successful business.
The final reason to use a pay per click management service is that you have no idea what a good landing page is or looks like. They will be able to put an excellent landing page together that is guaranteed to achieve results in the long run.
Source by John Trace
Target PPC Advertising and Increasing Efficiency
What is SpeedPPC and how can it help you.
SpeedPPC takes your list of keyphrases (Google calls them keywords) and enables you to multiply them into additional combinations, e.g. “dentist” can be combined with a list of suburbs, e.g. “dentist richmond”, “dentist kew” and so on. This known as the “dual core” method. You can specify different bids for Exact, Phrase and Broad Match. SpeedPPC also creates the creatives, which are the actual ads you see on the ad network and their partner sites.
You can upload the creatives and the keywords with their bids using the Google AdWords Editor. The SpeedPPC campaign builder will also build your Microsoft adCenter campaigns, but you’ll need to use their online interface to add them (via a bulk upload CSV file).
The next important feature is that you can create a unique landing page that uses each keyphrase prominently. This keeps the Google Quality Score as high as possible, which gives you the cheapest cost per click. This feature is not entirely in the SpeedPPCv3 package as such, but in a separately downloadable PHP script and matching templates. You install the script and it gives you a custom page for each keyword.
A closely related feature is the Affiliate datafeed landing page creator. This enables you to have a unique keyword and landing page pair per product in the datafeed – affiliate heaven!
You upload the supplied script and make a MySQL database on your Linux server and follow the simple instructions to upload your datafeed file.
A fine set of narrated videos help you to understand the product very quickly. PDF manuals are also provided.
* The first thing you notice about SpeedPPC is the completely changed interface.
* The next feature I noticed is that I could load a campaign of over 30,000 keywords, whereas the first release was limited to 1900. With the old version, processing 1900 keywords took more than 30 minutes and it was not advisable to load large campaigns. This version pumps out the 30,000 keywords in as little as three minutes! You should not normally need to run such large campaigns, but I was trying to test its limits.
* Yahoo! Search Marketing support is now included, which will please many advertisers who run campaigns on Yahoo. Microsoft adCenter support is still present, so all the three biggies have been covered.
* Advanced Ad Building enables you to mixmaster your headlines, description lines and display URLs. SpeedPPC will build text ads that represent every permutation of these.
* We all need to copy ads and modify them. Now you can copy them from one box to another with the click of a button.
* The Keyword Library enables you to reuse the same keyword lists for new campaigns. The benefits are obvious.
* You can clean up keywords, say, by removing invalid characters or extra spaces. For experienced users, there is an option to remove all spaces between keyphrases, which results in joined words. Why would you want this, you may well ask. Some people accidentally run two words together in a search query and if you target competitive niches such as debt consolidation, this little trick could get you a few cheap clicks.
* The My Campaigns panel displays all your Speed PPC projects in one window even if they are stored in different directories on the PC. This is useful if you need to organise your PC to suit campaigns or different clients, instead of having to place all of them in one directory.
* Certain tasks such as Excel export can take a few minutes to complete, but you can open a fresh instance of SpeedPPC and build a new campaign simultaneously. No more coffee breaks for the staff!
* You can export your campaign in CSV format and now in Excel too.
* The status bar shows the total quantity of seed and expansion keywords.
SpeedPPCv3 is a powerful tool for PPC advertisers, particularly those with thousands of keywords and who are targeting multiple locations for each keyword. Although there are many free tools to mix keywords with another variable, they don’t address the tricky issue of building unique landing pages for each unique keyword. Not only will this improve the Google Quality Score, it will be a better user experience and, therefore, it should lead to more conversions.
Source by Graham Durose
5 Tips to Pay Per Click
Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you about my success, I’m here to give you some helpful tips with Pay-Per Click advertising which I learned over the past year. The following 5 Tips will help you target your specific audience, and help reach over 85% of internet users in a fast and effective way.
1. Bid on low cost relevant words
When you do your research you need to find words that not only define you website or services but are low cost and have little competition. You will also want to build a wide base of keywords, about a 30 or so to gain the maximum click through rate.
2. Qualify your Title and description
This one is simple; remember the 30 keywords you got; now you make up 6 to 7 ads with 3 to 4 keywords in them. By using the keywords in your title and description it is a fact that you can increase your click through rate by almost 40%.
3. Use unique landing pages
Now if you are promoting an affiliate product or a matter of fact any product you need to us unique landing pages. You should strive to create landing pages that have a review of the product you are selling. Reviews can increase your sales by 50% or more.
4. Use a professional URL
There is nothing more that will turn a buyer off from buying a product then having a URL that looks like an affiliate link. When you pick a domain name make sure it is keyword rich, descriptive and related to the product you are selling.
5. Finally, STICK TO YOUR BUDGET
Do not diverge from your budget. Calculate how much you will make per sale? What percentage of your visitors will buy? How much you are paying per click? Set a base limit on your cost per click around .08 to .10 cents. Remember you are only looking to make a profit.
Overall you will need to keep tweaking your ads in order to get the best Click through rates. Oh yea, start of with one or two products and build you campaigns around them, then repeat the process. Remember if you spend $200 in advertising and you make $1000 from you product, you just made $800
Source by Darryl Power
Four Tips for Google Pay Per Click – PPC
Pay-per-click, or PPC, is a common internet marketing method in which promoters pay the server any time a given ad is clicked. Google PPC uses a program called AdWords to help individuals who want to place ads on the internet develop keywords for their ad groups. This is one of the most efficient tools around to increase online customer flow. Useful tips for improving your ads include:
• Taking note of your AdWords Quality Score
• Creating ad groups for every variety of merchandise available
• Scrutinizing how well your ads have done in the past
• Creating a good landing page
Paying attention to your ad’s AdWords Quality Score is a good way to keep cost-per-click, or CPC, down. The Quality Score measures how relevant the ad’s keywords are in relation to the ad text and the terms that searchers use. A higher Quality Score means that your ads will appear in superior spots in search results and CPC will be less.
Examining the ad’s text is just as important to Google PPC as paying attention the Quality Score. It is crucial to create ad groups for every variation of each product you sell. For example, if you sell twenty different kinds of designer picture albums, individual ad groups need to be constructed for each different type. There is no question that this will take a great deal of time, but taking the extra time will ensure that ads for the picture albums are better directed to internet users who will actually be interested in them.
Monitoring your ads’ past performance with Google PPC is also a good way to figure out what works. Weeding out ineffective keywords or updating them as time goes on will maintain your good standing in search results and will save you money as the CPC continues to stay low. Being sure to include both singular and plural forms of keywords in an ad group will also keep your ads in the top spots. Performing regular maintenance to the keywords you choose for your ad groups will also cause your Quality Score to remain high.
Most importantly, make sure that your landing page will encourage viewers to become active buyers. Make the information that users want easy to find. Few things are more irritating to internet searchers than finding a promising link that turns out to not suit their needs after all. Without a good landing page, you are just paying Google PPC to send users to your site, but without generating sales. Having happy customers is as important as making regular sales, and a clearly laid out landing page will often lead to a more pleasant experience for the user.
Source by Henry Ng
How To Create Pay Per Click Ads That Get Results
Pay per click (PPC) is often overlooked by small businesses because they don’t realize how effective a well-planned PPC campaign can be for them.
But, a PPC campaign that has realistic goals can be very lucrative. Here are eight tactics that work very well to improve your business when PPC is used.
Basically, Google or Facebook will provide you with a code which puts a cookie on the computer that has visited your website but did not convert. Then, when the visitor goes to other web pages, they will see mention of your website.
2. Build Your List
Instead of using PPC to sell the actual products you want to sell, use it to build your list. You can offer a freebie of some kind in exchange for an email address. Once they’re on your list, you can now market all your products and services to them instead of just one at a time.
3. Local Targeting
Even if you have a national business, local targeting is a good thing to do. Write content that is focused on a particular location that has a high amount of your target audience.
When you plan a PPC campaign, you want to segment your market down as small as you can for each type of advertisement that you create. You can use the tools available to target only certain people with the ads that you create.
5. Make Better Landing Pages
When you plan a PPC campaign you should create special landing and sales pages for each advertisement. This will help ensure that you target the people that you want to target – not just with the ad that they click, but on the page they land.
6. Test Everything
Testing is important in all marketing and advertising. Try two different PPC ads targeted to the same audience with just one minor thing changed such as headline, or use the same ad targeted to different audiences to figure out which responds most. The important thing is to only change one aspect at a time.
7. People First
With all the focus on keywords, content, and technology, don’t forget that first and foremost you’re marketing to human beings – humans with thoughts and feelings and the ability to differentiate between a good deal and a bad deal.
8. Study Your Numbers
Nothing is ever complete without studying the numbers. At various points during your PPC campaign, compare the results with your goals. If they’re not lining up then you need to adjust the campaign.
Running a successful PPC campaign is easy for small business owners today with the tools available on Google as well as social media like Facebook. But, before you start, ensure that you have a goal in mind, and that you have prepared for the PPC campaign to be successful.
Source by Jon Allo
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