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How To Make More Email Marketing By Doing Less

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy. Many Email Marketing services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.

In the past some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.

If your email is seen sending out massive waves of emails, you risk all emails from your domain being marked as spam, and then never seen by your followers or clients.

4 Top Email Marketing Services for Entrepreneurs

Today we’re going to look at which companies you can use to craft great looking email newsletters and then send them easily to a database of followers. These companies won’t get your email tagged as spam and their tools make your newsletter creation a lot more fun.

1. MailChimp

MailChimp is a big favourite for many companies and agencies. It’s got an evolving interface that has been updated over the years based on user feedback. You can upload your email lists as a CSV/Excel file and the system will automatically check to see which columns are the user’s name, email etc. (this feature is available in most newsletter platforms as well).

They have a great selection of templates to choose from that can then be further modified to suit your brand. Keep in mind, a professional marketing agency can help you create a customized look that blends in your brand, rather than choosing a template that will be used by many other companies.

You can review the open rate, users can easily unsubscribe, and you can then revise your next newsletter based on the metrics viewable in your MailChimp account.

It offers split testing as well so you can try out different versions of your same newsletter to see which resonates best with your users.

Pricing varies depending on how many users you can to send to. Their forever free plan may work for some businesses with lower than 2,000 subscribers. If you have more than 2,000, you have options to pay as you go or subscribe to a monthly plan.

2. GetResponse

The big difference with GetResponse is that it’s suited to users who want to complete their newsletter with a landing page or who are offering webinars. If your reason for sending out newsletters is that your business hosts webinars and you’re engaging your users each month then this company is ideal.

Within the interface you manage your newsletters with this service also has a tonne of extras specifically for webinars. They have really targeted that market and have features like Autoresponders, email reminders, and 1-click logins that make the whole experience easier for you and for your users.

Their landing page templates may also appeal to companies who do monthly offerings/sales and need a unique page of content to send the user to.

MailChimp is a great service, but if you’re looking for something that offers more services directed at webinars and that allows you to create a custom landing page, then sending users to from your newsletter then this is a better option.

3. Constant Contact

Constant Contact has always been a big rival with MailChimp for being the brand name in email marketing. It’s a huge company and it’s a great option if Facebook is a big part of your online marketing strategy.

Constant Contact has an email option that is designed so users can easily share your newsletter on Facebook. Other providers do have features similar to this but they’re not as focused on that feature as Constant Contact.

The big plus with this company is the support. If you run into issues you can easily get help, and if you have trouble learning the interface at all there are many resources available to help you find the answers you need.

This option can be considered the most social media-friendly and has all the major features of the others noted. If your online marketing involves Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a great newsletter tool for you.

4. AWeber

AWeber is an extremely popular option and recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists and Autoresponders.

Many people believe their Autoresponder platform is superior to other companies, allowing businesses to automate the process of delivering personalized emails to customers on a schedule.

GetResponse and AWeber offer similar core features. With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish.

There are many more options out there to choose from too. Email newsletters are a massive business tool and a big part of the online marketing industry. It’s difficult to say which is best, since most offer the same list of major features and then differentiate in more niche market opportunities.

Source by Susan Friesen


Email Marketing

5 Effective Ways to Create Salesforce Users Email Marketing Lists From Scratch

Salesforce Users Email Database – Businesses sustaining in the markets mainly depend upon consistent lead generation and sales. For this to happen, effective communication with the current and prospective customers is crucial. Hence, the foremost task for better leads and sales should be the ways to establish effective communication. A good relationship with the target audience can be considered as a major asset for any business. Do businesses need to know who the optimum customers are? and how to engage them to generate the desired marketing results? To know the right audience, businesses need to collect related data and build a list of target emails that can be utilized for effective email marketing.

Here are some of the noteworthy things that a business should consider and utilize while building a list of Salesforce Users Mailing Addresses from scratch. Make sure to take the consent from the prospective customers before sending the promotional collaterals to maintain the business reputation and avoid spamming. Also, ensure to provide valuable details that captivate the prospects’ minds rather than taking their valuable time with worthless contents.

Landing Pages

Businesses trying to connect with the target audience can utilize white papers, blogs, e-books, infographics, etc. to promote their business. Then utilize landing pages to inform the visitors about the benefits of the marketing content. Make sure to add opt-in forms so that the visitors provide their email addresses after considering your content useful. With such opted-in details, marketers can build result-oriented email lists.

Website Opt-In Forms

Generally, individuals search for specific products and services in the search engines. Hence, businesses need to optimize the website in the best possible way. Use an opt-in form on the business website so that the visitors entering the website after related product search provide the email addresses for further communication. Marketers can then utilize it for effective building of the Salesforce Users Email Lists.

Connect in Person to get Email Marketing Lists

Attend business-related events and meeting so that the prospective customers become aware of the products and services that the business is offering. It helps in connecting with postulated customers to generate some subscribers for the email marketing. Collect the business cards and provide one to the prospective customers too for later communication.

Social Media

Promote the brand, business, products, and services across various social media channels. Doing this, businesses can analyze the rate of engagement and also communicate with the interested audience. Connect with the followers to build a good business relationship and check for their contact details to opt-in for the email marketing campaigns.

Reward Points

Ask the prospects to provide their email addresses to get rewards. It can be a useful information or a discount which can be later utilized while purchasing a product.

Utilize these methods to improve leads by collecting accurate data from the prospects. Alternately, businesses can connect with trusted data providers to get accurate Salesforce Users Email Database.

Source by James Oliver


Email Marketing

How To Create a Free Email Marketing List Even Without A Website

It’s a paradox many new business owners face: You’re supposed to start building your email list before you launch, but how can you attract leads to something that doesn’t exist, even online yet?

You’re basically saying, “Hey, sign up for my thing. I swear, it’s gonna be a thing!”

What if I told you the shaving brand Harry’s gathered 100,000 email addresses before its product was even ready for sale? I’ll explain how they did it below, but that’s just one case study of many that prove there are several ways to do email marketing without even a website-if you get creative.

So if you’re wondering how to build an email list without a website, below I break down five tactics you can try.

1. Host a Giveaway

If you want rapid list growth, giveaways are a great place to start. They work well for a few reasons:

You’re able to offer something before your product is ready, and people love free stuff.

The deadline-driven nature of giveaways lends a sense of urgency to your campaign.

If you partner with influencers or other businesses, you can skyrocket the virality of a giveaway.

Even if your own product isn’t ready yet, you can leverage partners’ products as prizes.

Still don’t believe this stuff works? Rafflecopter grew its email list from zero to 35,000 using its own giveaway software. Travel blog Who Needs Maps doubled its email list in seven days without spending a dime by partnering with brands to sponsor the giveaway prizes. Foundr landed 13,603 email signups in 10 days by holding a competition.

Finding a Giveaway Prize When You Don’t Have a Product

You’d be surprised how many businesses would be willing to provide their products as prizes for your giveaway. You just have to ask yourself, “What’s in it for them?”

Often, if you can prove to them that your giveaway will have an impressive reach (by sharing your current email list size or social media following, for example), you can get sponsors onboard.

But if you’re reading this post, you probably don’t have a huge reach yet. So another tactic is to offer to share the email addresses you gather from the giveaway with the sponsoring business. If you do this, be sure to include in your giveaway terms and conditions that you will be sharing participants’ information with third parties.

Here’s how Mariah Coz of Femtrepreneur did it. After she launched her giveaway and gathered new email addresses, she kept the giveaway list separate from her main list. Because her target audience was business owners interested in webinars, the first email to her new list of giveaway subscribers had a strong call to action to unsubscribe if they weren’t interested in getting more emails about webinars.

After that, those who stuck with her list received three more emails that were part of the launch sequence promoting her online course on how to use webinars in your business. You can actually download her exact post-giveaway email sequence templates here.

How to Host a Giveaway When You Don’t Have a Website

Even if you don’t have a website, you can host a giveaway entry form using one of these sites:

  • ShortStack
  • Wishpond
  • Vyper
  • PromoSimple

They’ll host the giveaway on their platform, providing you with a link you can share or embed elsewhere.

The great thing about using giveaways to grow your email list is that people love free stuff. But the bad thing about using giveaways to grow your email list is that… people love free stuff.

That means you’re probably going to attract a lot of people who only subscribed because they wanted to win the prize. That’s fine. All that means is you need to filter out those who aren’t really interested in your business.

2. Create a Simple ‘Coming Soon’ Landing Page To Get Email Marketing List

While building a full site for your business takes time, that doesn’t mean you can’t put up a simple landing page now that gathers email addresses before launch.

Remember our friends at Harry’s? The shaving brand launched in March 2013 to a whopping 100,000 email subscribers. Co-founder Jeff Raider breaks down how they did it on the Tim Ferriss blog.

In short, Harry’s created a two-page “microsite” with these elements:

A splash page that said “Harry’s is coming” and asked for an email address so subscribers could be the first to know

A second page that had a referral rewards program. It contained a shareable link, and the more people they got to subscribe, the bigger the prize the entrant earned.

Raider makes no mention of paid advertising for their pre-launch microsite, so it sounds like the pure virality of the referral rewards program made word-of-mouth marketing their best friend for this pre-launch phase.

So how can you do something similar to what Harry’s did?

Step 1: Pick a landing page tool.

Tools like Leadpages and Instapage allow you to quickly put up a simple one-page site to capture email addresses without any technical know-how.

how to build an email list without a website example from Leadpages

Step 2: Pick an email marketing service.

Some options include:

  • Market Hero
  • Get Response
  • Aweber
  • MailChimp

Because it’s free up to 2,000 subscribers, I recommend starting with MailChimp.

Step 3: Integrate your email marketing service with your landing page.

Now, you just need to link your email marketing service to your landing page. To figure out how to do that, search the helpdesk of your chosen landing page tool. Here’s a guide on how to link Leadpages with MailChimp.

Step 3.1 (Optional): Add referral capability.

To really skyrocket your list’s growth, you’ll want to build some virality into your landing page. One way to achieve this is to make a referral program where subscribers are rewarded for referring other subscribers.

Now, Harry’s did this in a way that requires technical knowledge. If you’ve got that, you can take advantage of their pre-launch campaign page code in this post. If you don’t have a developer to help you, there’s an easier way. You can use KickoffLabs AnyForm integration to add a viral boost with referral tracking to Leadpages or Instapage.

Step 4: Share with your friends, family, and business connections.

To give your campaign an initial boost, personally email your friends and family and ask them to share. And if you have connections in your industry, email them too. This was a big part of the success that Harry’s experienced. Don’t be shy. You’ve gotta start somewhere.

The Easiest Way to Set Up a Quick Email Opt-In Landing Page

Now, if the above steps were a bit too much for you to handle right now, there is a much easier, cheaper, and faster way to set up an email opt-in landing page: your email marketing service.

If you chose MailChimp or Aweber, each one actually comes with built-in landing pages. These won’t be as customizable and won’t be able to handle referral programs, but they get the job done if you just need a place to send people to sign up for your email list.

Here’s what it looks like within MailChimp. You just go to Lists > Signup forms:

Use MailChimp to build an email list without a website

Then, select Form Builder, and you’ll be able to customize a signup form that creates a unique URL for you to use:

If word-of-mouth marketing doesn’t do the trick, consider investing in Facebook ads and other social media sites to drive traffic to your landing page.

Source by Scott Estes


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