Today, even small businesses are required to handle multiple tasks simultaneously. In a technologically-awakened business world, each lead could possibly take more time and steps for completion.
Even as technology is a great enabler, it also increases stress and workload for processing individual orders. With multiple operation facets and conflicting parallel activities, it also brings an increased probability of error-creep. All these cumulate into businesses complaining about perils of modern technology and competitive disadvantage.
A Mobile CRM enables businesses to manage these elevated-level service requirements. It provides a greater utility tool for handling a modern-day business. Here we analyze five aspects of business, which has been probably changed forever through Mobile CRM.
Sales Communication and Negotiations
Whether you are a B2B or B2C business, clarity and accuracy of communication is always a critical factor. under current circumstances, the ability to provide accurate information at the earliest is also substantial.
For example, consider a situation where you are handling large number of retailer points with diverse order demands. In olden days, you would resolve this problem through setting specific rate cuts, where all orders within a specific order volume would be served at a specific rate.
But in the face of competition and dwindling margins, a greater level of sophistication has come to be expected of modern businesses. There could be multiple variables associated with each stock order such as order volume, order timings, previous orders etc…
In this situation, Mobile CRM provides a seamless communication between businesses and their assigned manager or controlling officer. This allows back-and-forth sales negotiation to be followed with instant deal closures. Consequently, you can also take instant feedbacks and eliminate errors associated with traditional pen-and-paper system. The cloud-based communication also enables you to easily transfer messages between internal departments.
Report Management and Evaluation
If other functions of mobile CRM come across as performance enablers, the reports and analytics let you review performances. A concerned sales or business manager keep receiving their instant reports on Mobile CRM, which can be reviewed at leisure. This enables easier course correction and data verification with individual clients.
Feedback and Complaint Management
When you handle a large number of clients, mixed feedbacks and occasional complaints are inevitable. But, usually clients are more critical of the handling of complaints than the actual issue.
Mobile CRM enables you to resourcefully manage each detail concerning your business queries. It enables you resolve the issue or assign a resource to a particular task. With integrated complaint management through ticketing system, you can also resourceful manage even the prissiest complaints.
Product Catalogue Documentation
Having to satiate diverse audience taste and preferences, today almost all companies followed diverse product variety and package sizes. You needed a comprehensive product catalogues to manage catalogues. This required you to document and access even tiniest product variations through a Mobile API.
Rather than trying to introduce products through a paper catalogue or memory, a mobile CRM allows you a more detailed and accurate product showcase. This enables you to source specific information about ingredients or parameters within a limited time-span.
Optimal Field Team Management
Previously, a sales representative had to take periodic city tours to collect new orders. Needless to say, this was ineffective and mostly drained energy from your sales team. And due to lack of effective planning, most of these impromptu meetings usually turn-out to be futile.
With mobile CRM-based territory allocation and latest prospect notifications, you can cover maximum meetings with each outdoor trip. Mobile CRM also facilitates easier product demonstration and optimal order management.
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