Big Data in Small Business considers how small and medium-sized enterprises (SMEs) can thrive in the age of big data
Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises, is written by Lund Pedersen, Carsten, Lindgreen, Adam, Ritter, Thomas, Ringberg, and Torsten. This important book considers how small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
It starts with an introduction to big data in small businesses and further on how artificial intelligence and big data can increase small business success? You will also get to read about GDPR compliant processing of big data in small businesses, big data, and SMEs, and also about what is digitization right, and why it is important for everyone?
Editors have thoroughly demonstrated various elements like the strategies and resource alignment, analyzing and developing digitization capabilities for data-driven projects in SMEs, getting all business areas into big data mode, and capitalizing on human capital analytics in small and medium-sized enterprises. They have amazingly covered topics like how experimental data can optimize e-learning? How does big data impact business market relationships? How to identify growth potential using customer data and customer insights?
As you know, big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. And it plays a very important role in business growth.
Considering everything, the book is very well written, details related to the role big data in small business is deeply covered, and it is good for those who are part of small and medium-sized enterprises or want to be in near future. If you are completely new to the term big data then this book is surely made for you.
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