Digital Marketing Strategy

Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

Find out who made the short list in our digital communications awards program.

PR Daily’s Digital Marketing & Social Media Awards recognizes the captivating campaigns and content that earned attention from busy—often overwhelmed—audiences.

The finalists on this list know how to stand out on the overcrowded digital landscape. Their work led to success for their organizations and clients—and landed them on our short list of finalists.

Congratulations to our impressive finalists. Stay tuned for the winner announcement in late July.

GRAND PRIZE

Grand Prize: Digital Communicator of the Year

Carmen Collins: Cisco (WeAreCisco)
Ivan Ruiz: Goodfuse

Grand Prize: Digital Marketing Campaign of the Year

Amendola Communications: Amendola Helps Air Methods’ No Membership Required Program Take-Off
Aptive Resources: VA Careers
Entertainment Software Association: The ESA Game Generation
ESPN: #oneteam
Milton Hershey School: Our Future in Focus

Grand Prize: Digital Team of the Year

Allstate India: Corporate Communications Team
Bully Pulpit Interactive: Bully Pulpit Interactive
Cisco (WeAreCisco): WeAreCisco Employee/r Brand Team

 

CAMPAIGNS AND CATEGORIES

Annual Report

Aptive Resources: VA Careers
ESPN: 2020 ESPN Corporate Citizenship Report
Healthcare Businesswomen’s Association: Our Impact: A United Force for Change
VCUarts Qatar: Annual Report Context Magazine 2019-2020
Webster Bank: 2019 Webster Financial Corporation ESG Report

Blog

Health Center Partners of Southern Cailifornia: CEO Blog
Michigan Medicine’s Michigan Health and Michigan Health Lab blogs
Skyward: Advancing K12

Cause Marketing/CSR

BizHack Academy: BizHack Live Webinars
Casey House: Untold Stories of Stigma
Enviva: Enviva
ESPN: #oneteam
KFC: United by the Bucket
Royal Canin: ROYAL CANIN – Take Your Cat to the Vet (#Cat2Vet) Campaign
Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Community Engagement

Bristol Myers Squibb, GRYT Health, and Evoke KYNE: COVID Advocacy Exchange
PRLab at Boston University: F*ck it Won’t Cut It
San Antonio Botanical Garden: OrigamiintheGarden2

Content Marketing

Alibaba Group: Alizila: Alibaba Group: Alizila
The National Association of REALTORS®: Coming Home, A 3-Part Video Series Co-produced by Great Big Story and The National Association of REALTORS®
UC Davis Health: Providing Answers and Hope in a Fast-Moving Pandemic

Contest or Game

ColinKurtis Advertising: The Great Escape Giveaway
The Abbi Agency: Edgewood Tahoe Resort Puzzle Giveaway

Crisis Management

Bayer Crop Science: #StillFarming
Blue Sky Agency: Explore Georgia From Home
National Association of REALTORS®: National Association of REALTORS®
Xcel Energy: COVID-19 Response

Email/Eletter

AM Conservation Group | Franklin Energy: Consumers Energy Business Marketplace Dynamic Email Campaign
City of Orlando DDB/CRA: Night Lights Newsletter
VSP Vision Care: VSP EnVision E-Newsletter

Employee Engagement

Children’s Health: Children’s Health Bolsters Team Member Mental Wellbeing in the Face of COVID-19
McDermott Will & Emery: Once Upon a Pandemic: Engaging Our People with McDermott Storytime

Facebook Communications

ADG Strategy Group: National Healthcare Simulation Week
National Association of REALTORS®: National Association of REALTORS®

Healthcare Marketing Campaign

Academy of Nutrition and Dietetics: Academy of Nutrition and Dietetics COVID-19 Resources
Amendola Communications: Amendola Helps Air Methods’ No Membership Required Program Take-Off
SEARHC: COVID-19 Vaccines
UW Medicine: Thank You Healthcare Heroes

Influencer Campaign

Pavone Marketing Group: Bold Meets Bold on TikTok and Twitch
Rinck: Wicked Edge Holiday Influencer Campaign

Instagram Communications

ANDER & Co: “3 Q’s With” IG Campaign
Cisco (WeAreCisco): @WeAreCisco Instagram Stories Trends
Maple Knoll Village: Maple Knoll Village Instagram
PECO: Crown Lights
Syracuse University: EVENTS THIS WEEK

LinkedIn Communications

Benecomms & The Climate Service: Growing a world-changing analytics platform’s LinkedIn audience
TMC Technologies of West Virginia: How’s Your Telecommute?

Marketing Campaign

AM Conservation Group and Franklin Energy: NCEMC Nest Thermostat Campaign
AM Conservation Group: FirstEnergy Ohio Kit Program Campaign
Explore Georgia; The tourism division of the Georgia Department of Economic Development: Explore Your Georgia; A Phased Approach to Driving Tourism Recovery
Parsons Corporation: Q Campaign
Syracuse University: Online Programs Marketing Campaign
Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Media Relations Campaign

Children’s Health: Children’s Health and COVID-19: A Call to Action and Education
Food Allergy Research and Education: FASTER Act
Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Multichannel Campaign

Aptive Resources: VA Careers
G&S Business Communications and Syngenta: Acuron Corn Herbicide: Find More Bushels Campaign
KFC: United by the Bucket
MMI Agency: Crest White Smile
Rinck: Maine CDC Suicide Prevention Campaign
Webster Bank: It Happens In A Minute

Podcast

Ascension: Good Day Ascension Podcast
Ferrovial: Sounds Like Infrastructure Podcast
Global Widget, LLC: CBD University Podcast
RIESTER Public Affairs: Cancer Buzz Podcast
RIESTER Public Affairs: Public Health Review Podcast

Public Affairs Campaign

Bully Pulpit Interactive: Ending the Vaping Pandemic
Clyde Group: Save the News
Entertainment Software Association: The ESA Game Generation

Public Relations Campaign

Golin: MTN DEW Outdoor Stimulus
NIO: Inc.: NIO Day 2020
Volvo Car Canada Ltd.: Volvo Canada x Conquer COVID-19

Social Media Campaign

Children’s Health: Children’s Health Creates “Path Forward” Social Media Campaign Amidst COVID-19
ECMC Group: Question The Quo: Empowering Students on Their Higher Ed Journey
Geben Communication: Harmony Project: Be Heard November 3rd
GS&F: Granfluencers
UI Health Care: Epi Explains

Specialty Campaign

AT&T and TruePoint Communications: HBO Max Launch
ECMC Group: Question The Quo: Empowering Teens on their Higher Ed Journey
Milton Hershey School: Milton Hershey School Honors the Class of 2020
Noisy Trumpet: The Devils Advocates® Membership Program

TikTok Communications

Agency Guacamole: Redken “Ready, Sweat, Spray!”
Cisco (WeAreCisco): @WeAreCisco Tiktok

Video

Ferrovial: International Women in Engineering Day 2020 | Ferrovial
Inland Empire Health Plan: A Gift of Hope
Milton Hershey School: Milton Hershey School Honors the Class of 2020

Website

BankProv: Meet the New BankProv
Consumer Brands Association: consumerbrandsassociation.org
Enviva: Website
Goodfuse: YouthBuild Website
North 6th Agency/Magnetik: andros: Rebranding a Healthcare Ecosystem
SFC Group: Fresenius Kabi Nutrition

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