Facebook ad sizes change more than a Radio City Rockette changes costume.
From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason.
One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).
If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers.
With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers?
Well now you can, with this handy cheat sheet!
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
Facebook video ads sizes
When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.
Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).
For best results, stick to the following specs for video ads:
Facebook feed videos
Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:5
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 241 minutes
For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.
Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.
Facebook instant article videos
Resolution: at least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook in-stream videos
Resolution: at least 1080 x 1080 px
Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on objective)
Facebook Marketplace video ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (but 9:16 to 16:9 is supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook Stories ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes
Facebook video feeds
Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook image ads size
Your customers want to see what they’re buying before they buy it.
So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.
But designing image ads for Facebook can be tricky. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.
For best results, stick to the following specs for image ads:
Facebook feed images
Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: 1:91 to 1:1
For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio.
Facebook right column images
Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080
Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too.
Facebook Instant Article images
Maximum file size: 30 MB
Aspect ratio: 1.91:1 to 1:1
Resolution: at least 1080 x 1080 px
Facebook Marketplace images
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Facebook Stories
If you use a still image on your Facebook Stories ad, Facebook recommends that you keep about 14% or 250 pixels at both the top and bottom of your image “free from texts and logos.” That prevents it from being covered up by tools such as calls-to-action and your profile icon.
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB
Facebook search results images
Resolution: at least 1080 x 1080 pixels
Aspect ratio: 1.91:1
Minimum image width: 600 pixels
Minimum image height: 600 pixels
Facebook carousel ads size
Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page.
Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. But all carousel formats use similar image and video specs.
Facebook feed carousels
Resolution: at least 1080 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
File types: PNG, JPG, MP4, MOV, GIF
Facebook right column carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook Instant Article carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook Marketplace carousels
Resolution: at least 1080 x 1080 px
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook Stories carousels
You can show off three images in a single ad on Facebook Stories with Expandable Carousel. When a user arrives at your story, they’ll have the opportunity to tap on the card and see two more cards.
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3
Facebook search results
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4 GB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook collection ads size
Collections are an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. A Collection usually includes a cover image or video followed by several product images.
You can choose to have your video autoplay when a user scrolls over your collection. Clicking the video will open Instant Experience, a full-screen experience designed to drive traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Instant Experience ads. Video and audio will automatically play when you scroll past them in the app.
Facebook feed collections
The first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad.
Any vertical images might be cropped to a max 1:1 ratio.
Resolution: at least 1080 x 1080 pixels
Max aspect ratio: 1:1
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: 4 GB
More Facebook advertising resources
The art of Facebook advertising is more than just sizes and specs. Here’s what you’ll need to know to create a truly successful campaign:
- How to advertise on Facebook
- How to use Facebook Audience Insights
- What to do with $100 on Facebook ads
- How to create a Facebook ad in minutes
- How to improve your Facebook ad conversions
- How to use the Facebook Boost post button
Get the most out of your Facebook ad budget with AdEspresso by Hootsuite or Hootsuite Ads. Both are powerful options that make it easy to create, manage, and optimize campaigns.
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