Digital Marketing Strategy

Why Are Long Tail Keywords Important for SEO?

Many websites are usually thrown up in haste by their owners, without much consideration given to correctly optimising their content. They do some quick research into what keywords they should target based upon the product they wish to sell or niche they want to write about.

More times than not, the resultant keywords they decide to use are what we call short tail keywords e.g. Nike shoes, coffee machines, baby strollers etc.

These key phrases get millions of searches each month and to a novice, light up dollar signs in their eyes.

The problem with this, is, that the keyword phrases they have decided upon are not really buyer keywords but more generic and really not that great for optimisation of their content. Also they would be competing against big corporations who have been around for decades and have a great big advertising budget.

You might think that the more searches conducted for a keyword phrase will drive more traffic to your website or blog.

This can not be further from the TRUTH… !

However, in this article I will explain why this is not so and why you should be using long tail keywords for SEO (search engine optimisation).

  • Long tail keywords

Long tail keywords are keyword phrases that have a ‘tail’ contributed to the organic keywords entered in an online search which your site visitors make use of (or ask inquiries) when searching the internet whether they are simply looking for info or to acquire your particular service or product.

Short tail key phrases are generally no more than 1 or 2 words. Long-tail key words are generally a lot longer, but far more importantly, they’re likewise a lot more specific.

  • So! What is a Long-tail Keyword?

As mentioned above these keywords are expressions hooked up to your main topic. Long tail keywords have a lot less competition as people rule them out due to not enough individuals doing a search for that particular set of words. They are a lot simpler to target and constantly produce more buyer friendly web website traffic.

Unlike conventional key words (coffee machines or Nike trainers), long-tail key word expressions are usually 3 words or more and usually no more than 5. They are a direct connection to a keyword phrase that an individual would type into a search engine (Google, Bing or Yahoo) which will aid in narrowing down their search. These keyword phrases are what you should concentrate on and use when optimising your site’s content.

By using Long-tail key words, you will drastically increase the likelihood of your potential customer being a buyer. This is compared to using short-tail keywords which will create more search results but not necessarily produce buyers.

  • Long tail keywords examples

Try typing “coffee machines” into a search engine, it will return about 16 million sites, but if you type “isomac coffee machines Australia”, only 18 thousand sites are returned. 18 thousand search results are still a bit too high. Other experts may go as far to say that the returning search results of 18 thousand is OK. It does go to show that by using more specific keywords, you can cut the competition and improve your chances.

My personal recommendation and preference is to look for search results in the region of three hundred to eight thousand. Now this may not always be the case. If you are looking at local searches then these figures would become irrelevant and you could be looking at just a few hundred searches.

As a rule of thumb, when deciding to using local searches anything below 50 searches a month is not worth going after.

It is less complicated to get a first page ranking as well as obtaining web traffic with long tail key word phrases, as compared to short tailed, less specific keyword phrases.

  • Other Long tail examples:

• baby wrap carrier Australia

• types of tea without caffeine

• caffeine free tea types

• cheap Nike shoes wholesale free shipping

  • Long tail keywords SEO (search engine optimisation)

Targeting Long Tail phrases is a must for SEO purposes and also to help you get your business or blog indexed faster, as a result of fewer competitors and it’s more than likely you get seen by the right audience i.e. customers who are ready to buy from you. You should also use this strategy for your site’s content, your blog, your videos, your website design, as well as your off page optimization strategies.

  • Long-tail SEO Strategy

Search Engines are becoming ever more personalised which is why it is very important to focus on long-tail keywords in your SEO campaigns.

  • How To Find Long Tail Keywords For SEO?

There are many different ways of locating long tail keywords. You could possibly use keyword research tools or you can even spy on your competition to come up with unique keywords that no one is using.

Below are some the tools I use to find long tail keywords:

• Google Keyword Tool

• Google Auto Complete Tool

• Using Google Search

• Google Auto-suggest

Finally, when conducting research into which keywords you are going to use, remember that you should be eyeing phases which encompass between 3 to 5 words related to your main topic. They are narrow and buyer specific. And lastly have fewer searches.

I hope this clarifies what long tail keywords are and why they are need for your search engine optimization (SEO).

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