Due to the present situation, jobs have increasingly become digital in nature with many individuals spending most of their time working on their computers. For this reason, it is common for users to get eye strain after staring at their screens for several hours. Taking this into consideration, web designers are using color palettes that are comfortable to the eyes.
That is why the dark mode trend became popular last year. This counterbalances the whiteness that overpowers the screen of computers.
In the coming year, web designers will be looking for the middle ground between the extreme dark and light colors. They will make use of soft color schemes such as pastel blues, warm browns, greens and light pinks. This way, the colors of websites will be less harsh as compared to solid white or black to bring about comfort and calmness.
All in all, such trend clearly indicates that future web designers will prioritize accessibility and comfort over impressive innovation.
Web design for a cause
The COVID-19 pandemic as well as the lockdown orders have paved the way for people to take refuge in the internet. Businesses with physical stores have switched to online selling in order to survive, while meetings and business conferences as well as social gatherings are being done via the internet. Web designers have accepted the challenge by coming up with meaningful, impressive designs.
In 2021, web designers will take part in helping people worldwide to go through these troubled times.
Therefore, web designs of businesses will focus on their virtues, which include their efforts to sustain themselves and involvement with their community, among others. In this regard, brands will use stock photos that show real, different consumers increasing the digital spaces that bring awareness to social causes by means of visualizations, simulations and other means of interaction. There will also be a rise in do-it-yourself methods and resources to allow people to create their own website.
Web design aims to deliver great user experience, which in 2021 will emanate from common causes and shared values.
Every time users scroll down a page, they are not merely navigating it, but also interacting. The things they do like moving their fingers on top of the mouse bring about a response. Such interactive actions are a way of participating and whenever they are part of what’s happening, there are more chances to gain their interest and engage.
One subtle way for users to interact is through scrolling and in this regard, web designers are developing the visual feedback received by users whenever they scroll. They do these by making changes in full color palettes, complex animated transitions as well as big shifts in the layout. Overall, they will be thinking of more ways to make each scroll feel like they are visiting a new page or new website.
- Digital marketing strategy
- Landing page
- Social media
- WordPress web development