We’ve all heard this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Ask any successful entrepreneur. Sitting back and waiting for people to find you doesn’t work. You have to TELL people what your business is all about.
True, you don’t want every post to be self-promotion. That gets old fast and can easily turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook provides at least three different ways to reach your audience, and if you’re on Facebook for business, you should utilize all three. Using these three different avenues raises the odds that the people in your target market will see something of interest.
Here are the 3 ways:
1-Optimize Your Personal Profile
if you do a good job in posting and in reaching out, prospective clients will check out your profile. So, in order to grab their attention, be sure you fill out ALL the space on your personal profile page as completely as possible…
- Add a bio – describe to your followers what makes you tick and how you’re unique
- Add featured images – a nice, visual way to grab attention with photos from conferences, workshops, speaking engagements, etc.
- Add your workplace information – link to your website, Facebook Group, and Facebook Business Page
- Link other social media profiles – under the About >> Contact & Basic Info section
Even though your personal profile is meant for personal stuff, you can certainly announce the launch of your book, post photos of your recent trip to a mastermind retreat, or talk about the convention you attended where you met your favorite mentor. While these are business-related, you’re not expressly promoting your business via your personal profile.
2-Create a Business Page on Facebook
The standard rule of Facebook is that you use a business page to promote your business, while your personal profile is meant for personal communication. So, to stay in good standing with Facebook, create your business page and optimize it in the same manner as you did your personal profile.
Business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet. If nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every day, even multiple times a day, without penalty.
You can also run contests from your business page, as well as add an opt-in offer to one of the tabs. Consider this page a quick overview of your business where your followers can decide if they want to move forward with a consultation. Put a “Send Message” button on your business page to make that appointment booking even easier.
3-Use Facebook Groups to Woo Prospects
Facebook groups can be another great resource to chat directly with prospective clients. Public groups are a good way to answer general questions about your expertise or business. Closed or Secret groups are best used for specialty discussion topics, or memberships. Keep in mind that successful groups need daily interaction from their host, so they don’t forget about you. Fortunately, that’s easy to add to your overall daily routine.
Remember this important note: finding clients is all about building relationships. But that doesn’t happen overnight. Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they will remember your name because you dared to talk about what you do.
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