For all the Digital marketing companies and leaders, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success. The perfect blend of content planning and its promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.
With SEO and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other. Content marketing is the medium for SEO to fulfill its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization of SEO and no SEO campaign can be implemented without content marketing.
A sure-short formula towards achieving coveted success can be derived by weaving an SEO plan into your content marketing strategy and that can be done by:
• Knowing what your prospective customer needs, and providing it to them
• Giving your prospects reason and rewards for prompt action like offering a special price
• Communicating with your buyer/prospect even after he or she gravitates from your site using retargeting lists
Ways to get in the process of SEO and content marketing
• Creating the original Quality content
The needs are to get yourself adjusted to the engaging content that helps you to drive traffic. With this, if you work with original and engaging content will set you apart from competitors, as it gives the search engines something to index that can’t be found elsewhere. It also helps your content marketing goals, as original and quality content is far more likely to attract the audience you’re targeting.
• Evergreen content and SEO linkages
Here “Evergreen” means the type of the content, that can drive your target audience to one’s blog, and that is effective enough to hold your target audience. It more useful article that contains valuable advice and insight will attract the kinds of links and engagement metrics that Google is looking for, and is more likely to perform well in the search rankings over a longer period of time.
• Keyword Research
Keyword research is essential for content marketing and SEO to work well together and generate the better traffic and results. First of all, the quality has to be in the content you produce, but you should also ensure that the content you spent time creating achieves the exposure it deserves. To achieve this, your content needs to match the search terms that people are using and answer these search queries effectively.
• Monitoring the research of keywords
Once you have a list of terms and phrases to target with your content efforts, it’s important to monitor and measure your efforts. Is the content you produce hitting the mark? Is it having an effect on search positions? Don’t expect overnight results; it can take time before you see any shifts in search, and it may be very competitive for certain keywords.
There are no guarantees of success, but a well-applied strategy using focused content will pay off on a long term basis. It’s important to add that, while content can play a key role in achieving SEO goals; it shouldn’t be a slave to those goals.
• Link Building
The best of the driven results in the form of the content needs work for the benefits of getting the link from the other source. The best of the evergreen content is able to attract links. Just make sure it’s distributed effectively so that it can get the attention of as big or influential an audience as possible. There’s no great science to this; just create content that people will want to link to and see how it works.
• Internal linking for the need of the on page optimization
This is an obvious way to use content to help with SEO goals, as well as improving the user experience. Internal linking can help Google crawl your site more effectively, help pages to rank well for certain search terms, and also point users toward content that is relevant to the article they’re reading.
It’s simple enough to put into practice and should be a part of the thinking when writing and edit content.
With the strategy, you can improve your online presence and rank higher on search engine sites. You can then beat off any competition, increase your audience and therefore improve profitable customer action in your business.