Digital Marketing Strategy

The Volume of #WorldCup Conversation on Twitter – USA vs. Ghana

As the final whistle blows of the USA vs. Ghana opening matchup, all Americans are breathing a sigh of relief as John Anthony Brooks puts away a crucial game winning header to take the win in their opening match up of the 2014 World Cup 2-1.

As expected, the conversation on Twitter was heating up, and when all was said and done, tweets reached nearly 19,000/minute as measured by the social conversation graph from the Wayin Social Hub on the US Men’s Soccer Site as you can see below.

twitter usa men's team world cup

The top moments of the US Men’s first game? (Chronologically)

1. Clint Dempsey scoring within the first minute of the game

2. Clint Dempsey getting kicked in the face (Vine here)

3. Ghana’s equalizer by André Ayew in the 82nd minute

4. John Anthony Brooks heart-stopping game winning goal in the 86th minute (Vine here)

5. The United States wins the match

 

NOTE: Twitter also has pulled their top moments from this match, with @TwitterSports reporting more than 4.9 million tweets sent during the U.S. vs. Ghana match.

While there are similarities in the data patterns of peak moments, the numbers from Wayin don’t exactly match a due to a difference in the selection of hashtags and keywords to measure.

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The global explosion of tweets throughout the match is pretty impressive:

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