SEO for law firm marketing is an increasingly essential part of the overall strategy of a marketing and client generation plan. Understanding the meaning of SEO and other forms of internet marketing is the foundation of setting up your law firm marketing and SEO strategy.
What is SEO?
There is a lot of talk these days about SEO and other internet marketing terms. The basic definition is that SEO or Search Engine optimization is a way of optimizing your web content so that it may be found by search engines and appear higher on results pages when someone performs a search.
So where does a legal firm begin their SEO law firm marketing strategy. The first step is building a search engine friendly web site. This has a number of elements that need to be examined and implemented.
Designing an SEO friendly site
You first need to determine what particular keywords your market is using to find you. You need to think like the customer – what would they be searching in order to find you?
Once you have determined the main keywords, the next step is to test how difficult it would be to rank for those keywords. You do not want to waste your time trying to rank for something like “lawyer” – there is far too much competition and it will be very difficult to get your site on the first page of the search engine results. Instead, you need to get creative and specific by targeting long tail keywords. So for example you could try something like “asbestos attorney New York”. Again, think like the client and the more targeted your keywords are the more success you will have.
If you are targeting a particular local market, make sure you incorporate local search terms in your keyword selection. Many potential clients will be typing in local search modifiers – like City, Zip Code or Street name when trying to find a particular service. Be sure to use search localization when optimizing your site.
The final step in creating your site is content creation. It is important that the content for your law firm is creative, unique, easy to navigate and informative. Spend time experimenting with video, images and creating unique content that your clients will actually benefit from.
There are numerous benefits of SEO for your law firm marketing strategy. Find out more information on how to get started with Law Firm Marketing
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