When you already have a website that needs to talk on behalf of your service and reputation, it is a high priority that you spend more time into it. Taking a new website to the level of revenue generating one is often cumbersome and requires specialized skill too. Here comes the importance of having SEO (Search Engine Optimization) strategies in place so as to promote a law website through search engines.
To be frank, a lawyer can hardly take out an hour from his or her busy schedule to focus on such website promotion strategies. It requires considerable time, patience, technical expertise and regular maintenance – that a lawyer can’t afford always. Therefore it is imperative that a lawyer should get the law firm marketing done by professionals only.
SEO for law firm marketing:
In the context of market for online marketing and promotion service, Search Engine Optimization companies occupy the largest market share in the web-industry. Today a lawyer need not wait for a year to see their website coming in top 10 ranks of Google or Yahoo search results. Even with advanced specialties like geo-targeting, local searches, business results, profile promotion, social media marketing, Google sponsored ads, etc. SEO has just become the right fit as an ultimate website advertisement tool.
SEO companies dealing with high-end jobs:
SEO service providers or Search Engine Marketing companies are assigned the project for 6 months to 1year or more. By the time project ends, the website start getting more and more visitors/ clients and in turn generates high revenues consistently.
Of course, a website can’t be in top ranked position in search engine results for long time, unless the prescribed SEO task is maintained afterward. Means, SEO- the technique is full of scientific surprises and secrets. One must hone these at least at the basic level.
Even lawyers who have genuine interest to know about the SEO procedure in layman’s language can give this article a try.
SEO process for a law website: Know the brief:
The term ” SEO for attorney ” is quite popular today, as most of the experienced as well as amateur lawyers are outsourcing their website marketing job to SEO consultants.It starts with finding most relevant and high searchable keywords/ key phrase/ search queries for your website. This is to build potential traffic based on your service specific search terms. To simplify, SEO is of two types- Organic SEO – comprising of On-page, Off-page optimization and Inorganic SEO, i.e., sponsored ads in Google, Yahoo etc. (paid advertising)
Here both the techniques are described in brief:
On-page SEO: Correcting website designing and page content issues so as to facilitate easy crawling and indexing by Google crawlers or search engine bots. This includes content optimization, alteration of Meta tags (Meta title, keywords, description, H1 tags) of the web-pages, resolving canonical issues, creating Robots.txt file, generating XML sitemap, error page creation, creating account in Google webmaster tool and site submission, site verification, updating and complete maintenance.
Off-page SEO: Generally two major processes: 1. collecting inbound text links through link exchange, and 2. Contextual link building.
Developing text links means getting votes/ recommendation from other competitive legal websites. For generating contextual links, the following processes are involved as follows: Article and blog post writing, syndicating and posting those in different good article directories and blogs; press release submission, blog commenting etc.
All these off-page SEO techniques are applied in such a way so that major search engines can identify your website authoritative, information-driven and helpful to legal clients.
Of course, a good Lawyer SEO company can also promote your website in popular Social media like Face book, Twitter and many other social bookmarking websites.
- Digital marketing strategy
- Landing page
- Social media
- WordPress web development