I have been online marketing for over a decade and I have seen first hand the changes that have occurred especially with regards to Google and their algorithm updates and I’m sure that many of you will be running scared of how to optimize your website or blog anymore.
There is a lot of talk about Search Engine Optimization, however not so much about Organic Search Engine Optimization itself. So, I want to tackle that subject first. So, what precisely is Organic Search Engine Optimization?
Organic Search Engine Optimization is much like regular Search Engine Optimization event because it is the procedure of optimizing the design of your website so that search engine results, after paying attention to your content, utilizing your prepared list of keywords. The search engine will rank your website higher in the non-paid or natural listings. You will often see these appear below the paid ads at the top of the page on Google.
Organic Search Engine Optimization often referred to as Natural Search Engine Optimization, has a slight distinction from normal Search Engine Optimization in specific aspects however the focus here, is to work towards getting the best ranking in Natural search engine results.
If you are new to this area of Website Optimization it may be worth your time to invest some money with a Small Business SEO Specialist. They will initially carry out a Website review for you usually Free of Charge then they will create a report detailing the areas that they believe need attention in order to improve your position. You should find the costs reasonable and better yet it gives you the chance to learn a little and focus on your own business rather than trying to learn several new methods at the same time, its just not worth your time, in my opinion.
Your chosen SEO team will assess your website thoroughly to see how best to enhance your website’s capacity. They will then try to determine any technical issues which could pose a problem and stop your website being indexed properly during the Organic Search Engine Optimization process.
One of the methods they will no doubt wish to address is to find the optimum low competition keywords or phrases which you could target and realistically win for yourself in order to rank for and therefore improve your flow of visitors.
Keyword analysis must be genuine however, it must look natural, otherwise you end up with a non sensical sentence. You should work your long-tailed keywords into a paragraph and contain the usual content thereafter. It should include details about the function, services and products provided through your website. It must also remain aligned with your goals for marketing your website (getting extra traffic). This is trying to get the best Organic Search Engine Optimization influence possible from the search engines and end users.
Some Organic Search Engine Optimization experts will offer you a list of target keywords and phrases that have been ranked previously showing you how commonly they have been used by Internet searchers in the past.
Organic SEO starts with picking the right Title and Meta tags, development of on-page text with focus on content and design, and after that is complete you can begin to build your internal links which will go back and forth within your web pages linking Articles with other pages or content so that your visitors can find their way around. If guide is followed by yourself or your team, keyword importance and correct page formatting will increase your natural ranking.
Many SEO companies still like to manually submit websites to the various search engines individually, but this is not an essential step and I don’t believe that manual submission is any more effective than automated submission. I think automation wherever possible can help get the job done more effectively freeing up time to carry out other Organic SEO activities.
Your SEO Firm must rely on creating ethical link structure techniques, not only to safeguard the security of your rankings but to permit your site descriptions to be positioned under the ideal directory site and classifications. Ethical Organic link structure will help your website users to be able to find just the right resource on your website.
Once your SEO Team has got you this far, it would be easy to think that you have finished but unfortunately the optimization of your website and its standing in the search engine rankings does not end there. You or your SEO Team will need to continually check to ensure your website maintains of improves its position in the rankings and that there are no errors that may appear on your website like broken links etc.
One of the key tools that you or your SEO Team will no doubt do is to set up Google Webmaster Tools to ensure that you take advantage of your free Google My Business Listing as well as submit a Sitemap for your website, this will help the search engines to crawl your website to rank it. Using their webmaster tools can also give you some insight to what is happening what pages have been indexed and to see if any problems have occurred.
In business, online and offline, local business must have a website presence, they must also have a social media presence too in order to improve their standing in the community as well as their branding. But the problem most business owners face if that they don’t always have the time or the expertise to properly manage their business website and social media campaigns whether they have one or not presently.
With my background and experience, I decided to set up my own Digital Marketing Agency for this same reason, small business owners need to outsource their SEO requirements and let these digital agencies take over their social media management and then report back every few weeks with reports of what has been done and what has changed.
A typical fee for such management is likely to be anywhere from $300 for a small scale set up to $2,000 for a much larger presence so each set up is likely to be different.
For your ongoing SEO needs, once again it depends really what level of cover you are going to need, it maybe possible to bring everything under one team so the work is properly coordinated and managed effectively allowing you to focus on your main business interests.
What is expected of every SEO Management Team is regular updates and meetings, with clear concise reports on what is happening.
We, ourselves at PixelDigitalAgency.UK only deal with the smaller firms, we can create Fantastic Mobile Friendly Websites which load fast, yet another area of concern for many of the older websites. Then people are accessing the websites using all manner of mobile devices, Smartphones, Tablets, small laptop and desktop PC’s so your website must be able to be seen across the range of devices. We can do this using our new software, so whatever your area of expertise we can accommodate you.
Organic Search Engine Optimization aims to assist you generate more visitors than you were getting previously, so that your prospective sales will be made the most of in the process. You need to avoid illegal practices and favour Organic Search Engine Optimization more because:
1) Unscrupulous Marketing practices (often illegal or at the least dubious) will never last and will not reflect well on you. There are no shortcuts!
2) Organic Search Engine Optimization does work when done in the right way.
3) Organic Search Engine Optimization does not hurt the search engines, so build it correctly and reap the rewards knowing it has been set up properly.
4) Organic SEO is firmly set in the camp of doing things correctly and to using best practices that have been accepted by most of the Internet world.
Organic SEO requires many tools and pieces of software in order to run, manage and monitor what is happening to their campaigns, these all cost substantial amounts of money on a monthly basis for many, which would most likely be prohibitive for most small business owners, so doesn’t it make sense to farm out this activity local digital marketing agency?
How do you select a suitable local digital marketing agency?
Well, I would say just as you would with any other business out there, location is almost irrelevant because the internet is so widespread and the connections via skype help too because you can look and listen to what the agents are saying and how they look. I say this because I’ve had articles in the past from people who were not natural English speakers, but when the articles came back I had to scrap some altogether and re-write the rest it was a total waste of my time and money so, it’s an important point to remember.
Cost. is an important factor too and so is value for money, so think it through, ask yourself if you feel that you are getting what you pay for?
Time. Things do take time in the SEO world, if you are promised overnight rankings, I would be wary and be asking exactly how, in my experience fast rankings are usually short lived.
A contract will outline what you can expect what is going to be done and for what price. Plus, it will protect you if things go wrong which they can from time to time, but you need at least some form of get out clause. I would expect an initial contract should be from 3 to 6 months with the option of continuing afterwards if things are going well.
Obviously, when you meet after agreeing on a contract you are going to be asked for information about yourself and your business, including this like do you have a list of keywords prepared? Together with a run down on your business, dealings services etc, etc.
It will take a while before you get acquainted with your new partnership and like all partnerships honesty and integrity are paramount to its success. Be open to suggestions and outlook and don’t be afraid to ask any questions. If you think that things are not working well for you speak up and find out why, if your SEO company has made an error give them time to correct it but monitor them very closely. You can always renegotiate the fee if you are not satisfied.
But above all, don’t worry, most Local Digital Marketing Agencies maintain a healthy and stable customer base for several years.
- Digital marketing strategy
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