Marketing strategy One of the most successful ways to increase brand awareness, especially for small size businesses is to collaborate with Instagram influencers as it is always a great idea to connect your audience with the influencers that they look up to.
Last year posed a situation which strengthened the cause of new-age marketing channels over the traditional mediums refusing to innovate. This pushed brands and companies to unexplored platforms as well as newer tools of promotion within the channel itself. No matter what industry you are, it is imperative for your company to have an online presence in this digital and mobile obsessed world.
Over the last decade, social media witnessed a shift in its approach, tools and offerings that are becoming important avenues of marketing today. Social platforms have evolved from just being pure network building where people keep up with their friends to a platform where a consumer engages the most. This led to a shift in how and why people are using social media. Long gone are the days where people are getting their daily dose of news from TV or newspapers, now the internet has become a major source of information. This shift in social behaviors poses as opportunities for marketers to pave ways of interaction for brands with its target customers. Here, the primary goal of a brand is to make sure that users are scrolling through their content and seeing their brands online. It is crucial for any business to adjust to the changing landscape and to smartly utilize the new and evolved interaction opportunities.
The power of social media
One of the features to be added to one of the largest social media platforms in the world is Instagram Reels; a dedicated path to create, discover and share short form video content. Reels are an add-on to Instagram’s array of video formats, along with the 15 second story videos, one-minute videos posted to the grid and the long duration videos accessed through IGTV. Reels allow you to record and edit 15 to 30 seconds videos with custom audio, filters and effects. Seeing the surge, popular personalities, content creators as well as brands have taken to it creating their content or campaign through Instagram reels.
If reels aren’t in your business plan then you need to rework on your marketing strategy. In today’s digital world, where things are changing fast and trends explore overnight, keeping up with customer expectations is crucial to your brand and its success especially if your target audience includes GenZ and millennials.
It is important to not to forget the aspect of creating content; posting informative content is a great place to start. It can help you position your brand or spokespersons as an expert on that subject, becoming an industry voice on the topic. Give your followers knowledge on how to better their use and implementation in the segment that your brand falls in. For instance, a make-up brand should do reels on tutorial content using their products with their in-house expert. This provides multiple brand awareness opportunities from consumers getting an in-depth user manual, creating a sense of desire with its result to reaching a new customer base if promoted in the right away.
Jump on a trend or start a new challenge
The Reels that are inspiring like the ones that can kick off a trend or challenge, work well among the audience. Online challenges have taken social media by storm as these are well-accepted by the audience and are extremely popular.
One of the most successful ways to increase brand awareness, especially for small size businesses is to collaborate with Instagram influencers as it is always a great idea to connect your audience with the influencers that they look up to. Thus, creating content and partnering with influencers could be another way of leveraging reels as it really attracts the customers.
Social media is not only about attracting new customers but also to keep up with the existing ones, expanding and growing. Your Instagram handle should look consistent across your posts in-line to your brand voice, helping followers recognize your brand and you easily. In order to keep appearing on your audiences explore page, make sure you are generating relevant content to your target group and make the best possible impression out of Instagram’s latest updates and features.
(The writer is Founder, Koffeetech Communications)
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com.)
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