Digital Marketing Strategy

Internet Book Review About Google & Human Knowledge

The Internet is perhaps the greatest communication device ever devised by mankind. The Internet is also a repository of all human knowledge. Of course, human knowledge would not be worth all that much with a modernized ‘Dewey Decimal System’ to help someone find exactly what they are looking for right? Thus, the Internet wouldn’t be of much value without search features or search engines.

Today, the number one search engine is Google, in the past it has been something else. There use to be lots of competition in the search space, but that has not been the case in the last 5-years, as Google has run away with the market. Over 70% of all searches on the Internet come from Google now, that is an incredible market share indeed.

Apparently, the human race has spoken and chosen voting with their clicks and minds for Google to bring back relevant data. This is a huge happening in the lifestyles of human beings, it really changes everything. Google is indexing the world, literally and making it all available in .02387603 seconds!

Of course, Google is not stopping here by any means, each month they come out with new initiatives and ideas, keeping pace, yes, at Internet speed with the evolution of the online virtual world. In fact, the story and history and the future history of Google is quite fascinating. I’d like to recommend a very good book to you on this subject.

“Planet Google – One Company’s Audacious Plan to Organize Everything We Know” by Randal Stross (also author of eBoys); Free Press, a division of Simon and Schuster, New York, NY; 2008.

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