Keyword research for SEO is a crucial element for every online business. In order to achieve a significant level of success with your blog or website, this operation must be performed.
You may now ask why I should do it. I’m writing quality content on my blog already?
Quality content is important! But in this huge online jungle nobody will find it without having the right keywords.
Every time an online user looks for something in the search engines, he uses certain keywords. Using a specific algorithm, the search engines display different sites that are relevant to that keyword.
If your site appears on the search results then you will start to generate targeted traffic. With the proper marketing funnel you can easily convert this traffic into leads and sales.
Thus, it’s essential to optimize your site and content with strong keywords. The more you do it, the more your results will improve.
How to perform a keyword research for SEO?
The main point is to attract potential customers interested in what you have to offer. You don’t want to waste your time with keywords that have nothing to do with your niche.
So the first step is to identify the niche and your target market.
As long as you know these elements you don’t have to invent keywords. Every target market has some specific needs and problems. Therefore, you can find a keyword as a solution and only after that create content.
Which criteria should be used when you do a keyword research for SEO?
There are many keywords out there, with different levels of competition. The goal is to pick up a keyword related to your niche, with a low amount of competition and a decent number of searches. Otherwise, it will be difficult to reach a top position in the search results.
Long tailed keywords with more than 1000 searches and less than 5000 are still a great solution.
At this moment you can find many keyword research tools to perform this operation effectively in a short period of time. The most popular one is a free tool: Google Keyword tool External. However, if you want to spy your competitors and make a detailed analysis I strongly suggest using paid tools like: Market Samurai (the best in my opinion), Micro Niche Finder or Keyword Discovery.
After you completed your keyword research for SEO the next step is to write content and optimize it for the search engines.