Digital Marketing Strategy

Google AdWords – Pay Per Click

Google AdWords Pay Per Click is a service that enables people to advertise on it and on related search engines at a fee. The Google AdWords Pay Per Click offers pay-per click (PPC) site-targeted marketing by utilizing key words that when clicked on, take a potential client to the advert or host site from where they can get further information. An AdWords management system is a suitable utility offered by agencies to provide this service. It is discussed in this article. The key words in the Google AdWords service must be optimised as they determine traffic to the site or visibility of the advertisement. Depending on the client’s needs and target segment, these words can be controlled to reach specific locations or language groups and they can also restricted not to appear to the same potential clients over and over again.

One of the key benefits of the Google AdWords Pay Per Click is that it reaches many internet users in over 110 countries. Specifically, it reaches 82% of all search engine users and therefore has the potential of making your product or service popular, increasing sales, making the brand popular and having more visitors on your website. Signing up for the Google AdWords service involves filling out an online proforma with the name of your company, address, city, postcode, company registration number, authorized invoice recipient, their email address and web address of the company website.

A key feature of Google AdWords Pay Per Click is the WordTracker service which gives 200 to 300 related search words that have been recently typed by people. The WordTracker services are available in daily, weekly, monthly and yearly subscriptions. A different tool is the AdWord Accelerator which is designed to find unexploited opportunities in narrow niches. A unique tool of Google AdWords Pay Per Click, the AdWord Accelerator allows you to drill down into tiny phrase variations that produce 30%, 50% and 70% reductions in click prices.

AdWords management entails tracking of online advertising through monitoring hits on an advert, redesigning the advert, changing the key words of the Google AdWords Pay Per Click service, responding to pay per click feedback and enhancing visibility for optimum results. It may be carried out internally by the company or individually via its web page or by professionals or outsourced specialists. Research has shown that AdWords management increases the conversion rate as well as the hits by clients on a pay per click basis.

Conversion is the desired outcome of Google AdWords Pay Per Click, and it occurs when someone clicks on your ad and proceeds to do something useful like registering for a service, making a service or product inquiry, purchasing something or subscribing to a newsletter. AdWords management will identify suitable locations, monitor trends on related inquiries and adjust adverts and keywords to attract the needed clientèle.

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