Every year, we witness the increase in popularity of web-based animation trends including micro interactions and particle backgrounds. In 2021, there will be more complex web animations with page elements being separated into foreground and background extremes that produce a parallax effect.
In essence, the parallax effect is giving the illusion that the images close to the viewer move faster as compared to those farther from them. Everyday, we can observe this when looking at the scenery while riding on a moving vehicle. This has a similar effect on web pages that appear to be equal parts, real and unreal.
Using foreground and background creates a depth that gives another advantage of immersion, transforming the computer screen into something similar to a theater stage. Whenever users navigate a web page, they get easily convinced by its performance just like what magic does. After all, the internet is supposed to be like some sort of magic.
When users visit a website, the most crucial part of their journey is the amount of time spent on the landing page, which is known as the onboarding process. They are caught between fascination and lack of interest and their UX will determine which side they will choose.
Instead of letting users read the description and decide by themselves, most companies use questionnaires to encourage interaction. Such methods ask multiple-choice questions on their likes and dislikes so that these brands will know more about the products that will meet their requirements.
When it comes to web design, landing pages should not be just like regular web pages but rather like a sequence of cards that have animated transitions in between them. This allows users to be a lot more interactive as compared to the usual surveys found in landing pages’ headers.
These surveys that gather more information about users let potential buyers feel like members right away even before they have signed up. That being said, onboarding questioners are expected to become a regular web design feature come 2021.
For quite some time, using color schemes in web design have been geared towards gradients. This year will feature a new evolution, wherein color transitions will become more true to life than before. So, colors are expected to be saturated and three-dimensional in color just like fruits that can be picked out of the screen.
Designers can accomplish this trend by means of fine shading that delivers more life to the otherwise lifeless icons of the past. Most people expect to see them on app icons however; web designers are now choosing more imperfect yet natural background blended colors instead of neat gradient transitions. Two colors beside each other may suddenly smudge or else, maintain the depth and shadows of painted images. Overall, this trend implies that in 2021, web design colors aim to be more realistic than ever.
- Digital marketing strategy
- Landing page
- Social media
- WordPress web development