Digital Marketing Strategy

Don’t stop thinking about diversity

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In my recent appearance on The Radcast, I was asked to list some stories I couldn’t stop paying attention to. I started out with two critical and linked issues marketing and marketing operations are facing — how to manage and activate customer data and the myriad ways the customer journey is changing.

For my third topic I reached into a different bag. Another story that can’t be ignored is diversity, equity and inclusion. Marketing organizations, agencies — and, yes, publishers — need to be ready to examine their approach to those issues, objectively measure their progress and have open and transparent conversations about them. Uncomfortable at times I know, but this topic is not going away. Nor should it.

Watch the full episode here

Read next: Pride: It’s not just for June

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