Digital Marketing Strategy

Blogging Keyword Research

So what is keyword research? It is finding out what are the keywords that web users are typing into the search boxes of the various search engine to get to your website. Some of the top search engines people are using are Google, Yahoo and MSN. After doing keyword research, you will have a list of keywords that web users are using and use them to optimize your blog. One way of finding out is through using web tracker like sitemeter.

There are 2 important tools you can use and they are free to use. One of the tool is by wordtracker called keyword suggestion tool. This tool allows you to find out the number of daily searches of each keyword use by people up to the first 100 keywords. If you want to have more, you will have to sign up for the paid version to get more longtail keywords. Longtail keywords are important in Niche Marketing Research.

Another tool will be Google Keyword Tool External. The advantage of using this tool is that it allows you to see what are the competitive keywords that online advertisers are using. It does not give you the exact number of searches though. This tool also provide you with a list of other keywords that you may not otherwise have thought of.

Besides writing good quality content, you must also make sure that there are people reading it. There is no point in writing content that nobody wants to read. So the concept of demand and supply comes into play. With the right keywords found on your blog, people are able to find your blog as a result.

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