Modern marketing presents a complex web of interconnected themes: customer experience, management and strategy, marketing technologies and the operations that run them. But at the center, and threading through all of those facets, is the collection, storage, management and activation of data.
Join us at MarTech, online, September 14-15, to unlock a free educational experience that explores how data informs marketing at every turn… and how you can leverage it to drive organizational success.
Expert-led sessions range from strategic to tactical — detailing how senior marketers like you are using marketing technology to meet the challenges and opportunities that data present.
After two intense days, you’ll be loaded with actionable tactics, proven strategies, and real-world case studies that will empower you to:
- Centralize your data operations
- Build high-performing teams that are fueled by data
- Respond to changes in data collection standards
- Exceed customer expectations with journeys and experiences informed by data
- Obtain better data that yields better performance from evolving central platforms like CDP, Marketing Automation, CRM, content management, and analytics
… and that’s just the start. You’ll also attend informative and entertaining keynotes — featuring Scott Brinker, “the godfather of martech”, Kim Davis, Editorial Director at MarTech, Darrell Alfonso from Amazon Web Services, plus more special guest speakers — and celebrate the creativity of your community with the 2021 Stackie Awards! (Learn more about submitting your Stackie here.)
Grab your free pass now and join us this September to learn how you can use marketing technology to capture and organize data that drive company-wide success.
Can’t attend live? Register anyway: All sessions and keynotes will also be available on-demand so you can train at your convenience.
Psst… Hungry for more MarTech? Add a live, immersive workshop to your itinerary for just $149 to dive deep into agile marketing, customer data platforms, and more!
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