What is the basic of Ad rank? We all know the basic of the Ad rank as it is the specific position that your Ad earns in paid search results. But you really don’t know what factors are actually playing its role in this. Let’s break it down and find what factors are actually playing their part. What kind of moves, selection, and editing can improve your Ad rank potentially in Google AdWords management? If you don’t know about all these factors, then you are at the right place to find out all the factors about Google AdWords management and PPC management as well. Ad ranking by itself is simple in nature but the important thing to find is how you can improve the rank of your ad.
Here is the list of some important factors that you must know about the ad ranks that how much it matters and how it can be improved faster.
What is Ad rank?
A rank is basically specifying the position of your ad in the paid search results. For example, if you Ad showed up on the second than your ad rank via Google AdWords management your ad is on number two in searching. The question is: what factors are actually impacting on your Ad rank? In 2017 Google AdWords management changes some of its policies of the functionalities of ad ranking. One of the major impacts made by the Google AdWords management is the use of machine learning to rank the ads. Your bids on ads and rank threshold will be passed through the Google’s system. In this system, the search will analyze what are the major keywords are searched by the users that what the users are actually searching for. The behavior of the user will also be analyzed using this system by the Google AdWords management.
This means every search made by the users carries different weights and rank differently. Sometimes you can get the higher rank by biding high for the ads.
According to Google, there are some factors that are influencing the Ad ranks.
Amount of Bids
Bid amount means what is the minimum that you can use for making a bid for a specific position. For example, you can’t bid for 20cents on an ad which costs $3 for ranking it first. According to the system, your bids must be higher for getting the higher ranks in Google AdWords management system. The more important factors for your bidding areas
Quality of your ad: Relevant landing page experience and CTR are the essential things for the ranking of your ads.
Search Context: your device, different terms and time of the day also have a strong impact in raking.
Ad extension: ad extensions are the important factor in a ranking like how relevant they are and how they produce the CTR.
Google AdWords basically a place of auction where you can bid for your desire ads and in the end the winner is the bidder with the highest bid.
As you know the ins and outs of ads of the ranks here are the 3 important ways so you can improve it without spending more on clicks.
Always more isn’t better
To improve your ad rank bidding higher is the obvious thing but no one will be ready to spend more on clicks. If your ranks are not standing according to the results than its time to say goodbye to your rank but PPC management allows you to rebuild it. There are different extensions if you want local traffic u must use the localization traffic.
Improve the Quality
If you are new to the world of the paid search than there is a PPC marketing. It is also known as the SE marketing. Ppc marketing is done right to the businesses that want to grow and be profitable and to improve your ad rank there are the two main things specificity and relevancy. The thing to note that how to structure your ad groups. According to the Google, Advice uses 10-20 keywords to start but you possibly can’t find the 20 keywords that are relevant to your search.
It is so frustrating if you click on some paid search and you will get something unexpected. Your landing page must be general and it might be even their homepage as well. your landing pages must have some clear message through ads. The problem with making the unique landing pages for each search ad is really time-consuming. As it is time taking for creating the separate landing pages but this thing is really in your favor and is closely related as well.
Create the relevant ads by using different provided extensions that hold directly to the ad groups as it is a good call to the action. You must make different segments of your ad groups in smaller ones. Last but not least create some generic landing pages for each of your ad groups.
- Digital marketing strategy
- Landing page
- Social media
- Wordpress web development