32 Instagram Tools Marketers Should Use in 2020

The best Instagram tools make the work of social media marketers easier. The worst tools are a waste of time. And there are some bad ones out there.

But finding good Instagram marketing tools isn’t easy. Search “Instagram” in the App of Google Play stores and you get hundreds of results. Then there’s wading through false promises, black-hats, imitators, and straight-up scams. And that’s only apps.

We’ve done the legwork so you don’t have to. This list features official Instagram partners and expert-endorsed tools that take the busywork out of running an Instagram business account.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

32 of the best Instagram tools for business
From scheduling platforms to editing apps, these are the best Instagram tools to help you grow your brand.

Instagram tools for automation
1. Hootsuite
Hootsuite’s scheduling tools take the fuss out of posting on Instagram. Images, videos, and Stories can be posted directly from Hootsuite’s dashboard on desktop or mobile. Hootsuite’s publisher includes access to a content library, composer, image editor, and a built-in planner. After a post is published, you can check analytics and respond to comments directly from the dashboard. Learn how to schedule posts with Hootsuite’s Instagram business tools.

2. Panoramiq Multiview
Monitor mentions, comments, and tags by adding Panoramiq Multiview into the Hootsuite dashboard. Like the name suggests, this Instagram business tool gives you a panoramic view of how people engage with your account. Plus, it’s called multiview for a reason: Add multiple accounts to one stream so you can get back to people faster.

3. Mentionlytics
Automate tracking mentions of your company, competitors, and keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, and Pinterest, as well as other web sources like blogs. That means you can see where Instagram fits into the bigger picture, and where your brand is being mentioned most. And you can sync it all up with Hootsuite.

Instagram photo and video editing tools
4. Boomerang
Boomerang is a standalone app by Instagram with built-in integration that adds looping effects to photos. The Instagram tool offers a simple way to spruce up static photos that can be posted to the grid or stories.

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5. Adobe Lightroom
When Instagram’s Valencia filter and editing tools no longer cut it, try Adobe Lightroom CC. The app makes professional photo editing tools easy to use, especially if you’ve downloaded Lightroom presets.

Source: Adobe

6. Snapseed
Snapseed is a photo editing app owned by Google that consistently earns top rank in the photo categories of the App and Google Play stores. Among its 29 tools and features, this app offers selective editing options so you tweak just parts of a photo that need a fix.

VSCO is more than just a photo and video editing tool, it’s a community—with weekly challenges, #VSCO hashtags, VSCO girl memes, and all. The app is best known for its filters—10 of which are free when you download the app. Subscription members get access to advanced tools, including filters by Kodak, Fuji and Agfa and its latest tool video and photo Montage tool.

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8. Prequel
Prequel’s bold filters and special effects will keep you on trend with Instagram aesthetics. Among its latest updates are palm shadow effects and Aerochrome filters that will make your videos and images pop. Both weekly and yearly subscriptions are available.

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9. Adobe Premiere Rush
Up your mobile video production game with Adobe Premiere Clip. Shoot pro-quality video on mobile, edit with advanced features, add subtitles, and publish directly to Instagram. This free app also lets you combine videos or export 15 second clips for Instagram Stories, with plenty of templates on offer, too.

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Looking for more Instagram tools for photo editing? Here are 8 that will help you make stunning Instagram collages.

Instagram Stories tools
10. Canva
Canva can be used for standard posts across social channels, but Instagram Story templates are where it really shines. It’s library offers access to more than 60,000 free and customizable templates, with new and seasonal updates added often. In addition to an Instagram Story Editor, you can also create Instagram highlight covers.

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Looking for more Instagram Story templates? Find them here.

Instagram hashtag tools
11. Panoramiq
Integrate Panoramiq with Hootsuite to keep tabs on popular or branded hashtags. This is a great tool for research and analysis. Compare multiple hashtags so you can use the best ones on your post. Or you can track a specific hashtag to find user-generated content or contest submissions.

12. Display Purposes
This web-based tool delivers the details on Instagram hashtags. Look up a hashtag to discover related tags, age and gender usage demographics, and a language breakdown. You can also see the top posts that have used the hashtag.

13. Keyhole
Keyhole’s analytics portfolio includes hashtag tracking tools tailored for Instagram campaigns. Using a branded hashtag? With Keyhole you can calculate its ROI. Partnering with influencers? You can measure their impact on your hashtags, too.

14. ShortStack
One of ShortStack’s specialties is helping marketers track social contest hashtags. Track your hashtag, identify high-profile users, and select winners with its Random Entry Selector.

Instagram tools for bio links
15. Shorby
Shorby bills itself as an Instagram link supercharger. The paid platform provides Smart Pages that can be branded and customized with videos, GIFs, and links to webpages or social channels.

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16. Milkshake
Milkshake was founded by Cyan and Collis Ta’eed, co-founders of one of Envato, to help small businesses and solo entrepreneurs (particularly women) benefit from the bio link, even if they don’t have a website. The free app lets users customize a lightweight mobile landing page with tappable cards (kind of like Stories). Everything from blog posts to YouTube videos to virtual storefronts can be set up on the platform.

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17. Omnilink
Created by official Instagram partner Iconosquare, Omnilink launched in May this year. Like Milkshake, it brings your links together and builds a website in the process. But when it comes to desktop presentation, Omnilink offers a little more optimization. Omnilink analytics can be tracked from a dashboard that can be connected with multiple accounts.

18. Sked Link
Sked Link claims to be 4x faster than link-in-bio competitors when it comes to loading pages. Templates feature buttons and shoppable galleries and can be colour-adjusted or completely re-coded. Sked Link also automatically adds UTM parameters and lets you add your Facebook Pixel for better tracking and remarketing.

19. Linktree
Companies like Food Heaven, Golde, and Goode and stars like Selena Gomez and Alicia Keys use Linktree to refer traffic to their destinations of choice. The platform offers customization, third-party integration, and analytics tools—so you can keep tabs on where people click. Linktree also enabled an action feature that subscribers can turn on to promote anti-racism.

Source: Linktree

Instagram analytics tools
20. Instagram Insights
Creator and business accounts have access to Instagram business tools like Insights. From the Insights tab, you can learn about who’s following you, when they’re most active, and what type of content is most popular. Some data disappears after 7-14 days, so consider the following tools for more detailed reporting.

21. Hootsuite Analytics
Hootsuite offers features that go above and beyond Instagram’s analytics tool. From the Hootsuite dashboard, you dig deeper into data from the past and run customizable or historical reports whenever the need arises. You can also monitor your account’s response time and rank Instagram comments by positive or negative sentiment.

22. Hootsuite Impact
Up your analytics game with Hootsuite Impact. This results-oriented platform provides graphs, tables, and KPI summaries, so you can clearly measure the ROI of your Instagram marketing. Plus you can compare how your campaigns measure up against competitors with built-in benchmarking. Another benefit is you can connect with Adobe Analytics and BI tools, like Tableau and Microsoft Power BI, for measurement across the customer journey.

23. Iconosquare
Iconosquare offers a free audit of your Instagram business account. The audit evaluates your last 30 days of posts, overall profile performance, and provides tips for areas that could use some improvement. Beyond the audit, Iconosquare’s paid tools include analytics and scheduling, but only on Instagram and Facebook.

24. Union Metrics
A lot of Instagram business tools try to offer all the bells and whistles. But Union Metrics is all about the analytics. Like Hootsuite, it accesses Instagram via the Graph API (a.k.a. the private API that only official partners get to use). So you can trust the data you’re getting. Access to the platform isn’t free, but you can test it out with a complimentary Instagram account checkup.

Instagram ads tools
25. Ads Manager
Ads Manager is a platform shared by Facebook and Instagram for creating and tracking ads. This Instagram business tool provides advertisers with access to Facebook’s targeting capability and the ability to run campaigns across both platforms. After launching a campaign, you can make adjustments, respond to comments, and track performance. Track how much bang you’re getting for your buck in the Amount spent and Cost per result sections.

Source: Instagram

26. Instagram Branded Content Tools
Advertises should be familiar with Instagram’s branded content tools. These tools include tags that allow creators to label branded content, a disclaimer that Instagram policy and many governments require. When a business account is tagged, they are given the opportunity to approve partners and see the reach and engagement of their posts or Stories in Insights.

Source: Instagram

27. Hootsuite Ads
Hootsuite’s enterprise platform for ads integrates with your Hootsuite dashboard, making it easy to ensure your paid and organic strategies work in tandem. Collaboration tools come in handy for initiatives backed by large teams and client approvals. Insights are available in real-time and through automated reporting features. Members also have access to regular audits and strategic reviews from Hootsuite’s social ad experts.

28. AdEspresso
AdEspresso’s tools are designed to help you make the most of your ad budget. Its customizable dashboard allows you to focus on the metrics that support your advertising goals. But what sets AdEspresso apart is that it delivers actionable tips on how to improve campaigns while they’re running.

Source: AdEspresso

29. Adview
Instagram ads are often monitored for reach and conversions, but it’s important not to neglect comments, too. That’s where Adview comes in. With this app, you can see and respond to comments on Instagram and Facebook ads in one place. Hootsuite users also connect to their dashboard, for more unified management.

Instagram tools for influencer campaigns
30. Brand Collabs Manager
Instagram business and creator accounts now have access to Facebook’s Brand Collabs Manager. The platform is designed to make it easier for compatible brands and influencers to find each other and collaborate on campaigns. Brands can look up lists of creators based on their past partners, creators who like their account, and setup audience matches.

31. Fourstarzz
Fourstarzz’s influencer recommendation engine has helped brands like BMW, Philips, and Expedia find the right matches for branded campaigns. With a database of 750,000+ influencers across five social media channels, and the ability to search by topic, keyword, handle, and 19 filters, the platform takes the search and guesswork out of partnerships. The app, which integrates with Hootsuite, also provides content tips and estimated results.

With a database of more than 150,000 influencers, Fourstarzz makes it easy to connect with Instagram personalities that fit your brand values.

32. Trufan
Your superfans are already amateur brand ambassadors. With Trufan, brands can find the influencers and fans who are already among their ranks. Identify highly engaged Instagram (and Twitter) and show your appreciation by returning the engagement, or offering rewards and special opportunities.

Source: Trufan

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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