Digital Marketing Strategy

3 Best Tools and Services for an Successful Internet Marketing Solution

The most important key that keeps the Internet growing and evolving rapidly is the search engines and consumer generated media such as blogs. As the Internet is changing continually, a well-formed Internet marketing strategy must consist of a variety of proven marketing options to ensure success. Let me tell you more about the 3 of the best successful Internet marketing solution.

SEO Optimization

The first successful solution will be the Search engine optimization (SEO) because the search engines provide free advertising that is determined by on-page optimization techniques. With more than a thousands of new websites being created everyday, many websites are now competing for a listing on the first search result page with progressively flooded for popular keywords. There is a statistics that show 75% of the people only look at the first search result page, and similar percentage only click on the top search listing.

Having to compete successfully, a web page need to have keywords all around, or a keyword phrase will be even better. The keywords should be included in the page’s title, keyword META tag, page’s description, the first heading (using the H1 HTML tag), throughout the body of the page and within the last 30 words on the page. These are the required basic SEO on-page options, however it will not guarantee a first page listing but certainly important to start for a successful Internet marketing strategy.

It would be better if you use specific keywords or key phrase. There is a number of free tools available which will show the popularity of keywords, these allow you to customize your web page knowing the keyword phrase’s popularity.

Link Exchanges

Google uses an algorithm to determine a page’s rank, the pages are ranked from 1 to 10. It would be better if the higher the page is rank. Authority sites are sites with a PR7 and above and a back link from them will send Google’s spider to your page on a regular basis.

A few ways to get back link to your site such as emailing a request to the Webmaster for a link exchange. If accept, you would place a link to their site on your page. Another way is to purchase the link which some sites offer for a monthly fee. It would be well worth by paying for a PR8 back link in the long run to quickly get your site listed by Google and other major search engines,

One back link from a PR8 site is worth hundreds of back links from PR2 or less sites. As a matter of fact, numerous links from low ranking sites will actually be detrimental to your site. Each back link is like a vote for your site. If you have too many low ranking sites voting for yours, Google will be reluctant to reward your site with a higher PR. You have to do your research on the site that offers to link to yours because if they were blacklisted by Google, your site will receive the same fate and you probably will never recover from this.

For best results, the best bet is to limit your back links to PR5 and above. And by all means avoid link farms. Before Google upgraded its algorithm, just the number of back links was considered.

Blogs

A very huge percentage of most searches will include blogs on the first page listing. Over 50% of purchases, online and offline are preceded by an online search for more information. And also blogs offered a large percentage of information.

The search result ranking is determining by the frequency of updates. The major blogs are updated on a daily basis and also submit articles on a particular topic to the major article hubs, which is very important to Google’s algorithm.

As many other bloggers and Webmasters access the article hubs for new information, the article can be syndicated virally to a number of sites on the Internet. This creates a number of back links to your blog or your site which generates an vast amount of pre-qualified free traffic.

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