Digital Marketing Strategy

2014 Marketing Statistics Every CMO Should Know [Infographic]

Whether you’re a community manager trying to sell in a new campaign idea, or a CMO continuing to expand your resources, the following infographic from WebDAM Solutions lists 20 (though I count 19)  marketing statistics that can help support new marketing campaigns and strategies.

The full graphic is below, but here are a few of the highlights:

  • Nearly 25% of the ad market will be internet advertising by 2015
  • 78% of CMOs think custom content is the future of marketing
  • 67% of B2B Marketers think Event Marketing is the most effective strategy
  • Nearly 50% of companies have content marketing strategies

20-Captivating-Marketing-Statistics-2014

 

In case you need a 20th statistic, here’s a bonus from last week: Over 36 percent of all brand Tweets contain links. Read more.

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