Digital Marketing Strategy

20 Examples of Epic Content Marketing

Originally published on Digital Innovation Today

Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.

It involves Youtility. It involves consistency. And it gets results.

Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute).

These 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space.

All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience.

More importantly, all are useful. They help people do the stuff they do (some more than others).  In other words, good content marketing is a type of branded utility.  In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing.

The first and most important question in content marketing is ‘How Can I Help You?’

Does your content marketing help people? If it doesn’t, it’s just noise…

The Furrow Magazine by John Deere agricultural machinery (began 1895!)
Benchmark Magazine by Burns & McDonnell engineering
ZMOT Research Project by Google
CMO.com by Adobe software
Lego Club Magazine by Lego
Coca-Cola Journey Magazine by Coca-Cola
Red Bulletin Magazine by Red Bull
Jyske Bank TV by Jyske Bank
Openview Labs Magazine by Openview Venture Partners
River Pools and Spas Blog by River Pools and Spas
Copyblogger Magazine by Brian Clark (Speaker, Consultant, Publisher)
Food & Family Magazine by Kraft Food
Smosh YoutTube channel by comedians Ian Hecox and Anthony Padilla
Home Made Simple Magazine by P&G
Open Forum by American Express
Think Money Magazine by TD Ameritrade
From One Engineer to Another blog by Indium Corp electronics
Lauren Luke makeup videos by Lauren Luke (eBay seller)
Experience Life Magazine by Lifetime Fitness health clubs
Health Hub Magazine by Cleveland Clinic

Content marketing is here to stay.

Now, you just need to figure out if your content is serving a purpose or just filling space.

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