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15 Social Media Training Courses and Resources

There are hundreds of social media training courses out there. It’s not easy to choose which ones are right for you.

If you’re in this situation, you’ve come to the right place.

Today, we’ll give you 15 social media training courses that are worth taking. By “worth taking,” we mean they’ll teach you everything about social media marketing, from basics to advanced skills.

After that, you’ll have the confidence to run a social media campaign for your business or reach the next level in your career.

And the best part is many courses on this list are completely free of charge. You don’t need to pay a dime to join.

Ready to dig in? Let’s do it. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Social media training courses for beginners
1. Social Marketing Training | Hootsuite Academy

Cost: $199

Length: 6 hours

Instructor: Hootsuite’s social marketing experts

1-sentence course overview: If you’re looking for a course that makes you a better social media marketer, this course is the best choice for you.

What’s included:

Social media networks overview
Optimize your social media profiles (best practices included)
Social media strategies
Build your advocate community
Social content marketing
Social advertising fundamentals
Social media marketing exam (optional)

Pros:

Several learning materials format: Videos, quizzes, texts, PDFs
Perfect for beginners and intermediate learners
Learn from Hootsuite social media marketing strategists and practitioners
Easy to apply techniques in the course
Free demo available

Cons:

Does not include advanced knowledge (but Hootsuite offers more advanced course options here)

2. Social Media Marketing Foundations | LinkedIn Learning

Cost: Free

Length: 52 minutes

Instructor: Brian Honigman, Marketing Consultant, New York University, Adjunct Professor

1-sentence course overview: This course gives you an overview of social media marketing, from why it benefits your business and how to define a target audience to steps to create a social media strategy and measure your success.

What’s included:

Social media marketing definition
Social media strategy
Publish on social media
Interact with customers
Sell on social media
Measure social media activities
Innovate with social media

Pros:

Includes videos, quizzes, and text
Best suit beginners
An overview picture of social media marketing
The course is divided into many short lessons, which helps easy to learn
Support transcript

Cons:

Lack of intermediate and advanced social media education
Don’t have certification
Generic social media marketing techniques

3. What is Social? | Northwestern University, Coursera

Cost: $67 per month with a 7-day free trial

Length: About 8 hours for 4 weeks

Instructor: Randy Hlavac, Northwestern University & CEO of Marketing Synergy

1-sentence course overview: This course explains how to create a successful social media marketing plan.

What’s included:

Introduction to social marketing
Social trends
The business of social
Social overview

Pros:

Video, quizzes, texts, peer-graded assignments
A clear explanation of social and its benefits
Certificate included

Cons:

Some additional content available for the paid course only
Not focus on social media marketing strategies
Lack of actionable guides

Note: Remember to choose Audit to learn this course for free.

4. Social Media Marketing MASTERY – Learn Ads on 10+ Platforms | Udemy

Cost: $12.99 (at the time of writing this post)

Length: 8 hours 12 minutes

Instructor: Coursenvy

1-sentence course overview: Learn the basics of the top 10 social media platforms and access useful additional knowledge with this course.

What’s included:

Social media marketing overview
Lectures about Facebook, Instagram, Twitter, Pinterest, Google Ads and Google My Business, YouTube, LinkedIn, Yelp, Snapchat, and Tiktok
Landing pages and blogging

Pros:

Covers a detailed overview of all popular social media platforms
Offers bonus material and learning recommendations
A good choice for beginners

Cons:

Lectures for Yelp, Snapchat, and Tiktok are text only
Some knowledge is repetitive throughout the course
Includes too many downloadable sources and external links, which distracts from the learning process
Lack of real-world, advanced techniques

Advanced social media advertising training courses
5. Advanced Social Advertising | Hootsuite Academy

Cost: $249

Length: 4 hours 30 minutes

Instructor: Hootsuite social media marketing experts

1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram.

What’s included:

Social advertising landscape
Critical elements of a successful social media ad campaign
Advanced best practices for targeting social media advertisements
Creating and iterating on social ads
Bidding and buying social ads
Measuring social ads performance
How to create successful social ads with Hootsuite

Pros:

Learn with videos, text, quizzes
Free demo available
Provide certification exam
Advanced social media marketing training

Cons:

Not a good choice for beginners

Platform-specific social media training courses
6. The Essential Guide to Facebook Ads | Facebook Blueprint

Cost: Free

Length: 22 minutes

Instructor: Facebook

1-sentence course overview: Created by Facebook, this course shows you how to start an advertising campaign.

What’s included:

When to advertise on Facebook and Instagram
A quick guide to Facebook Page Ads
Where people can see your Facebook Ads
Facebook advertising tools
Steps to create a Facebook ad
How ad objectives impact ad creation

Pros:

100% free
Perfect for anyone new to Facebook Ads
Short lessons which help absorb knowledge easily
Includes screenshots of real Facebook ad campaigns

Cons:

Limited learning materials
Limited learning formats (only text)
Lack of intermediate and advanced knowledge
No quizzes, no exam, no certificate

Note: Facebook also offers other free Facebook ads courses for beginners.

7. Instagram for Business | Facebook Blueprint

Cost: Free

Length: 10 minutes

Instructor: Facebook

1-sentence course overview: Learn how to promote your business and increase followers on Instagram.

What’s included:

A beginner’s guide to Instagram for business
How to create an Instagram Business account
Tips for telling your business’s visual story on Instagram
Instagram Insights
How to promote your Instagram posts

Pros:

100% free
Short, easy-to-understand lessons
Suitable for beginners
Includes visuals that aid the learning process

Cons:

Limited learning materials
Limited learning formats (only text)
Lack of intermediate and advanced knowledge
No quizzes, no exam, no certificate

Note: Click here to access other free Instagram courses from Facebook.

8. Marketing on LinkedIn | LinkedIn Learning

Cost: Free

Length: 51 minutes

Instructor: Marcus Murphy, sales expert

1-sentence course overview: This course teaches you how to make use of LinkedIn to generate leads and build your brand.

What’s included:

Optimize your LinkedIn profile
Company pages
Share content on LinkedIn

Pros:

100% free
Skip or jump to any lesson you want
Provides certification at the end of the course

Cons:

Limited learning formats (only videos)
No quizzes, no exercises, no exams
Lack of intermediate and advanced instructions

9. The Quickstart Guide to YouTube | YouTube Creators

Cost: Free

Length: 12 minutes 30 seconds (in total)

Instructor: YouTube

1-sentence course overview: Learn how to quickly set up your YouTube channel and make it work for your business.

What’s included:

YouTube basics
Channel branding
YouTube policies and guidelines

Pros:

100% free
Official training course from YouTube
Learn through videos, quizzes, and text
Provide an exam and letter of completion

Cons:

Limited learning materials
Very basic knowledge of YouTube

10. Twitter Flight School Course 1 & 2

Cost: Free

Length: 2-4 hours

Instructor: Twitter

1-sentence course overview: Join Twitter Flight School to learn everything you need to know about Twitter Ads.

What’s included:

Twitter Ad fundamentals
Twitter Ads Manager
How to create and execute video campaigns on Twitter

Pros:

100% free
Courses are available in many languages (i.e., English, Spanish, French, Portuguese, Arabic, Japanese, Mandarin Chinese, and Korean)
Detailed knowledge of advertising on Twitter
Offers a Twitter Flight School Badge (note that it’s not the same as a certification)

Cons:

Limited learning format
Limited learning materials
Lack of advanced practices

11. Master Marketing with Pinterest Academy

Cost: Free

Length: Less than 1 hour

Instructor: Pinterest

1-sentence course overview: Learn how to run marketing campaigns and promote your business on Pinterest with nine short courses from Pinterest Academy.

What’s included:

Pinterest overview
Campaign objectives
Creative strategy
Creative inspiration
Targeting and buying
Set up a Pinterest business account
Build and launch a campaign
Manage and measure your campaign
Plan and strategize a campaign

Pros:

100% free
High-quality visuals that help speed understanding
A detailed overview of Pinterest marketing

Cons:

No videos, no quizzes, no exams
Doesn’t offer certification
Lack of advanced practices

12. How To Build Your Personal Brand On TikTok | Influencer Marketing Hub

Cost: Currently, you can learn this course for free (it’s 100% off). But the cost might be changed in the future.

Length: About 3 hours

Instructor: Shelby Leimgruber and Ed Lawrence

1-sentence course overview: Take this course to discover TikTok, and then apply what you’ve learned to build your community (and make money) on the world’s fastest-growing social network.

What’s included:

Tiktok basics and features
Set up a TikTok account
TikTok’s audience
How to make winning TikTok videos
How to create engaging content
TikTok’s “For Your” page
TikTok for businesses
TikTok ads reach

Pros:

Learn through videos, interviews, and quizzes
Includes 10 well-designed and easy-to-consume modules
Offers free additional resources, including templates, case studies, and tool recommendations

Cons:

No exams, no certification
Limited knowledge of TikTok Ads

Social analytics and campaign evaluation training courses
13. Social ROI and Value Analysis

Cost: $249

Length: 3 hours

Instructor: Hootsuite social media marketing experts

1-sentence course overview: Learn how to measure and demonstrate your social media campaigns’ return on investment (ROI) with this advanced course from Hootsuite.

What’s included:

Social ROI introduction
Connecting social strategy with social ROI
Providing the value of social media
Paid social advertising’s ROI
Mastering Hootsuite Analytics
Understanding Hootsuite Insights and Impact
Hootsuite third-party integrations

Pros:

Perfect for marketers, solo entrepreneurs, or small business owners who want to control their social media marketing efforts.
Learn through videos, text, and quizzes
Provides an exam and certification
An in-depth course of social ROI and value analysis

Cons:

Not suitable for beginners

14. Google Analytics Courses | Google

Cost: Free

Length: 4-6 hours

Instructor: Justin Cutroni, Krista Seiden, and Ashish Vij

1-sentence course overview: Become a Google Analytics master with these six free online courses, officially provided by Google.

What’s included:

Google Analytics for beginners
Advanced Google Analytics
Google Analytics for power users
Google Analytics 360
Data Studio introduction
Google Tag Manager fundamentals

Pros:

All courses are free of charge
Learn through videos, quizzes, and additional content
Includes basic and advanced knowledge of Google Analytics
Provides an exam and a certificate of completion
Courses are available in many languages (Simplified Chinese, Traditional Chinese), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese)

Cons:

English can be mixed in some translated text
Some lessons don’t cover Google Analytics’ new capabilities and features.

15. Get Insights With YouTube Analytics | YouTube Creators

Cost: Free

Length: About 15 minutes

Instructor: YouTube

1-sentence course overview: Take this course to learn about Youtube Analytics so that you can know what’s working and what’s not with your YouTube campaigns.

What’s included:

Decode YouTube Analytics
Learn about your audience
Understand your video reach
Know how much you earn with YouTube
Get answers to common YouTube Analytics questions
Measure YouTube engagement

Pros:

100% free
An exam available
Provides videos, quizzes, and additional content

Cons:

Lack of advanced tips and tricks
Provides a letter of completion only
The course exam doesn’t show scores or how many questions you answer correctly/incorrectly.

Mark Cuban once said, “Learn, learn, learn. The greatest competitive advantage is knowledge.”

It’s time to invest in yourself because that’s the highest ROI you can make.

Ready to start your learning journey? Join Hootsuite Academy today to access the best social media training courses created by practitioners and experts at Hootsuite. Then, equip yourself with industry-recognized certifications to level up your career!

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